Training & Operations Agency for eCommerce Brands | B2B & DTC Client Base | 50% Client Renewal Rate | $25,000 Client LTV | Strong Team in Place

Pending

Website Closers^® presents a Scaling Technology Company creating eCommerce success for Entrepreneurs by training and providing the tools necessary to build their own online business. They then offer a host of additional services to help make the business a success. With an experienced team in place that has serviced 800+ clients, and a fast-growing 50% renewal rate, more than 40% of their clients stay on to take advantages of additional services.

The company is growing rapidly with TTM earnings over $2M and 2022 and 2023 earnings hitting $900k and $1.8M, respectively. While the company’s startup package costs $10,000, a host of additional services cost anywhere from $10,000 to $100,000. A growing number of clients sign up for services that range from $20,000 to $50,000.

At a time when the eCommerce industry is booming and new online businesses are launched daily, this agency’s services are in high demand among entrepreneurs who want to hit the ground running and establish their digital store as quickly as possible using the tools and experience necessary to put themselves in a position to be successful. The company continues to grow and now attracts 25 new clients a month. The agency has a wide range of services to offer new and existing eCommerce business owners and has launched a new full-service offering.

With such a diverse array of services, this company has limited competition. There are no known eCommerce service companies that offer a similar suite of services and this agency is quickly becoming a leader in this field.

This business represents a clear opportunity for a U.S. Buyer to acquire this company and then scale it quickly by continuing to launch new services, targeting more B2B clients rather than individual entrepreneurs, and expanding into new markets.

Business Broker Takeaway  

Our analysis of this business revealed several key value propositions for a buyer looking for a profitable eCommerce company whose clients are also eCommerce businesses. We are excited about this business for 3 important reasons:

1. Diverse Services. This company has a simple and direct mission: to design, build, and grow AI-powered eCommerce companies, and to keep a satisfied client base by offering free eCommerce training. Among its many services, the company helps clients identify evergreen groups of customers, craft product offers that excite customers, design sales funnels that immediately start generating sales, and find creative ways to drive targeted traffic to their sales funnel. Additional services include paid advertising and social media management, brand ambassador management, email marketing, and methods to accelerate their growth.
2. Experienced Team. The company employs contractors who handle all daily functions and manage the client accounts. The team includes a Chief Operating Officer in charge of fulfillment and management of daily tasks and a sales team that has been in place for the past two years and has stayed committed to this company, with no worker turnover. With this team in place, the current owner spends just 2 hours each day working on the business, focused mainly on answering emails from team members, creating content for their YouTube channel, and posting on social media.
3. Evergreen Business and Industry: The eCommerce industry continues to thrive, with the global eCommerce market projected to take in $6.3 trillion in 2024, with nearly 9% growth projected this year. A whopping 34% of shoppers make purchases online at least once a week, and new eCommerce shops come online almost daily. This company is looking at an ever-increasing client pool as more aspiring entrepreneurs discover them and take advantage of their services, while existing online stores look for ways to accelerate their growth. As the company continues launching new services, its client base is certain to keep growing. The overall eCommerce industry is expected to do the same.

The Company

Launched in 2017, the company started as a hobby but grew rapidly and became a full-time service almost overnight. It instantly became clear there was a strong base for their services, which continued expanding, and now includes bundled packages.

The different services are tailored to the needs of each client, and products and services include Storefunnel software, books, and online courses on running an eCommerce business. As they have grown, today the company’s average new client deal is a package worth $15,000. In addition to nearly half of those clients coming back for additional services, they pay $74 a month to access the company’s store funnels software.

With between 15 and 25 new clients coming on board every month, their typical client is an investment-minded individual, typically age 35 or older, with long-term goals and an understanding that it can take a while to build up a successful eCommerce business.

Operations & Marketing

For a company that helps clients launch a successful marketing campaign, the agency clearly understands how to market its own website. They created a call booking funnel and consistently run ads promoting it. If clients who contact them have the funds needed to work with the agency, their fulfillment team begins working on their account.

The call booking funnel is advertised in numerous ways, including PPC ads on Google and paid advertising on Facebook and YouTube. The company also posts content daily on social media including new videos and podcasts promoting their services, and their SEO program includes a blog that gets updated twice a week.

These tools have been effective in bringing new clients to their website on a regular basis. The company also has an email database of 52,000+ subscribers to tap into.

The current owner is available to stay on board in a minority equity position or to provide consultation to ensure a smooth and profitable transition to the new ownership.

Ever since the pandemic lockdowns shifted consumers to making online purchases and mobile apps transformed the convenience of shopping online, the eCommerce industry has been growing by phenomenal leaps and bounds, and 2024 is shaping up to be no exception to that trend. That’s encouraging more and more people to become business owners operating out of their living rooms and on their laptops, creating online stores to attract customers and profits. Many of them will need help getting started, which is why this agency is growing so quickly.

For a buyer, this is an opportunity to take on a very profitable eCommerce company that is serving other entrepreneurs, successfully, and now needs a buyer committed to growing the company.