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Vegan Raw Foods & Kitchen Equipment Brand – 17 Years Strong – 45% Repeat Customer Rate – $180 AOV – eCommerce (DTC) & Wholesale Channels

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Website Closers® presents a bustling eCommerce business that specializes in a rapidly scaling niche market of Vegan Raw Foods and Kitchen Equipment – all Organic, Natural Health-Based Products. Unlike many other businesses, their products contain little to no preservatives, chemicals, or other contaminants. This has let them build a loyal following among vegans and vegetarians over the 17 years that they have been operating, reflected in their 45% Repeat Customer Rate, over 900,000 visits to their website in the last 12 months, and over 62,000 subscribers in their email database.

They offer over 800+ SKUs, which allows for a variety of products to meet the demands of their customer base and a decrease in concentration risk. Their wide range of products include supplements, essential oils, consumables (like tea and dried fruits), beauty products, and much more. Some of these products, such as their organic raw nuts, seeds, and powders, are private label, and experience higher profit margins.

Their list of products was constructed after thorough market research, during which ownership studied industry trends; they then launched small-scale test runs of products they were considering before taking the big leap on products. This has let them better invest in the most popular and profitable SKUs, leading to low product concentration and high margins. Their products are sourced from the United States and Canada, and, thanks to strong relationships with their suppliers, they have successfully set up seamless supply chains that provide customers with high-quality offerings that they would struggle to find anywhere else.

The company sees an average of 565 sales processed monthly, which, combined with a healthy Average Order Value of 180 USD, means that they are able to consistently bring in strong profits. Thanks to the sheer variety of their products, sales are highly diversified, with no one item overshadowing the others in terms of profit.

While the foundation of their company stems from their DTC sales, a rising 10% of sales has started to stem from their wholesale distribution. The company sells certain products in bulk, making it far easier for other businesses to purchase from them to redistribute at their own leisure.

The dizzying speed in which the Natural Foods Industry has grown is promising for the company’s future. It was valued at roughly 14.2 billion USD in 2018, and is expected to skyrocket to 31.4 billion USD by 2026. Additionally, vegans make up about 8% of the global population, with an increasing number of people making the switch to this plant-based lifestyle. There are many reasons why veganism has become such a popular trend over the past few years. Several well-known celebrities have endorsed the vegan lifestyle, and it has spread like wildfire across social media and the internet as a whole. The North America Vegan Food Market has seen a sharp increase in demand in Canada and the U.S, putting the company in an invaluable position.

Ownership has taken advantage of this surge of interest by attending conferences and health shows, using their vast email database to provide special VIP sales and promos to past customers, and developing an aggressive social media strategy. Their Instagram account has been doing especially well, with a follower count of over 12,300 and growing. A savvy buyer could strengthen their social media presence by engaging with vegan and healthy living communities, who would likely flock to a brand that caters to their specific needs and demands.

Other ways that the company could boost organic traffic would be to partner with vegan or vegetarian influencers in order to access their audience bases, run contests and special giveaways on their social media accounts, and launch their first SEO program on their website. All of these would be excellent methods of attracting new customers, while still keeping advertising costs low.

As the company sells exclusively from its website at the moment, they could scale by expanding onto popular eCommerce websites such as Amazon, Walmart, or eBay. These platforms see millions of users on a regular basis, and would offer the company’s customers new, accessible ways of finding and purchasing their products. They could also expand off the internet outright to focus more on their wholesale efforts. They could build additional relationships with stores and retailers through outbound marketing or a dedicated sales representative, strengthening their B2B profits and further diversifying their sales channels.

Although the company already boasts an exceptionally loyal customer base, they could still strengthen their relationships with their consumers in a number of other ways. Their high Repeat Customer Rate would lend itself well to the introduction of monthly subscription boxes and package deals to their website, which would consist of some of the brand’s most popular offerings. Not only would these boxes and deals create an additional, consistent stream of revenue, but they would also encourage customers to regularly check the website to see what the company has in stock. The company could also implement a rewards program, which would help retain new customers, and add to their number of repeat orders.

The business employs several experienced staff members, including a full-time manager, and both full-time and part-time warehouse workers. This team is available to stay on post-acquisition, making for a smoother transition process for the buyer. The owner manages the company remotely, and works between 10 and 20 hours per week. These hours are spent consulting with contractors, checking in with their manager, email marketing, and placing orders for inventory. This allows the buyer a bit more freedom and flexibility in where they work, and gives them the room to pace out their responsibilities throughout the week to best suit their needs.

This acquisition is a well-established, prosperous leader in a market that has seen no shortage of demand. If you would like to hear more about all of the fantastic scale opportunities that they have to offer, then contact Website Closers today.

This CPG Brand is Represented by:
Website Closers
Tech & Internet Business Brokers
Listing ID: WC 2657

Asking Price
$ 1,150,000
Cash Flow
$ 365,010
Gross Income
$ 970,874
Year Established
2004
Employees
3

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