Website Closers® presents a stylish and tranquil eCommerce Brand that offers Rustic, Vintage Farmhouse Décor. Leveraging in-house, exclusive designs, this Amazon FBA Business offers 13 SKUs and generates an average order value of $27. With the number of Americans redecorating their homes increasing year by year, this home goods retailer has done well finding and connecting with its loyal customer base while attracting fantastic customer appraisals on Amazon.
Vending its products between its own Shopify site as well as the eCommerce hub that is Amazon.com, this company’s net income have doubled in measure from 2020 to 2021. And it is easy to see why – every single one of their products on Amazon has a 4.5 Star rating or higher – a tremendous feat across so many SKUs.
Earning the bulk of all sales from Amazon, they’ve quickly capitalized on their unique position within the market. As Amazon’s user base continues to multiply annually, it is easy to suspect that online shopping has been adopted as the norm for most age groups.
Valued at $616 billion in 2019, the global home décor market is expected to rise to $838 billion by 2027, an amassing growth rate for this lucrative industry. Its customers are always on the lookout for highly specialized, unique items that can give their homes that warm and distinct quality. Utilizing proprietary designs and an exceptional viewpoint, this business has carved out a loyal corner of the industry.
Cleverly centering its design scheme around a farmhouse look and feel, this retailer has appealed effectively to the growing cottagecore aesthetic, hometown design, and more. Pairing these characteristics with their growing Amazon sales channel, they’ve been able to connect with customers who’ve found their items to be exactly what they were looking for. This has been the key to their burgeoning levels of success, thus far.
Like many new homeowners, the hassle of finding that one perfect decorative piece to spice up your bathroom or hang on your living room wall can be troublesome. This company’s founder approached the market with a solution to that very problem when they established this brand two years ago.
After moving to a new state and being unable to find the kind of home décor items on Amazon that they were looking for, they took their passion for designing specialized items and began selling their own niche products. Initially retailing wood decorative signs, hand and dish soap dispenses, and campfire coffee mugs, the company now has 13 SKUs and obtains the potential to roll out even more.
Manufacturing for this retailer is sourced from three suppliers operating out of China, each constructing the brand’s personalized products with hand-made fonts and fully in-house-made designs. All products are sold under their brand name, and farmhouse soap dispensers have become the company’s top seller, representing 65% of all sales.
Operations present minimal commitment and the current owner only spends 10-15 hours each week running this business, with primary tasks that include product development, restocking, customer service, and managing PPC ads. Oversight can be mitigated even further with the addition of a VA for task delegation.
Thriving under the continuous rise in popularity of online shopping, Amazon has proven to be a remarkably successful platform for this business. They maintain an enviable 4.5 Seller Rating due to their incredibly enthusiastic consumers who regularly award the brand 5 Star reviews. Each of their Amazon SKUs is sold via the premium subscription program Amazon Prime and offers customers the luxury of 1 or 2-day shipping. The brand’s products are shipped through Amazon’s FBA services, and the company tends to stock about 3-4 months’ worth of inventory, with new orders placed three times per year.
Combining a supplemental mix of paid and organic traffic, the brand has focused its marketing efforts on running PPC ads on Amazon and has both a Facebook page and an Instagram page with more than 2,500 followers collectively. They also post PPC ads and organic content on each of those accounts respectively.
Having established a solid connection with their customers, their refined line of products has brought in a whopping 100% YOY growth within the past two years and could scale quickly by expanding sales internationally, utilizing other popular eCommerce sites, and streamlining wholesale channels.
Moving within other growth channels such as Walmart and Etsy may be equally as effective. Also, capitalizing on the opportunity to generate B2B sales on the wholesale front could open the market to partner with targeting retailers, gift shops, big box stores, and other brick-and-mortar shops that offer specialized home décor items.
In order to substantially amplify their current marketing mix, an incoming owner could benefit from a new social media marketing campaign, including the addition of Influencer Marketing on Instagram and TikTok. Since this business has relied heavily on PPC Ads to generate web traffic, they would receive heightened brand awareness through a new digital marketing strategy that included frequent social media posts, an enhanced SEO program, and a well-developed blog on their website to help promote topic authority and recurring customer rates.
Lastly, the company could introduce new product designs and continue to launch new SKUs to fortify their current product line. The excitement of new product drops from an already beloved brand that caters to its customers’ unique style is more than enough to encourage customers to keep coming back.
Nestled perfectly in the heart of a very profitable field, this is a fantastically promising acquisition. Once upon a time, home décor may have been considered a luxury, not a necessity, but times have changed.
Today, homeowners spend a lot of time looking for items that reflect their personality, tastes, and favored styles, which is why this niche home décor business has done exceptionally well giving its customers quirky items that speak directly to them and how they want their home to look.
