This Consumer Products Brand encompasses 3 well-established brands while enjoying 4+ star reviews on Amazon (primary sales channel) and 4 trademarks registered in the US and the UK. This ecommerce Retailer has experienced an amazing growth rate of 38.8% in Q1 2020 over prior year. The 3 brands are focused on a Proprietary Product Line of around 50 SKUs, including Cat-Themed Scented Candles, Premium In-House Designed Home Candles and Luxury Bath Products.
This branded company is a mature and easy to run business that can be managed from anywhere with a minimum amount of work time. Current owners have an easy to follow plan in place for 2020 to grow the profit by 25-30% vs 2019, and multiple growth opportunities exist beyond this. The online home accessory market has seen an uptick with the current Coronavirus Pandemic, and this is a great time to step into an established eCommerce Business that is going nowhere but up.
Revenue generates on 3 Brands, one focusing on cat lover novelty items (such as candles and clothing), one a branded luxury candle brand that has a larger number of higher priced SKU’s, and a bathroom accessory brand including bathroom rugs and another focused on bath and shower products. An average order value of $24 is very accessible, but still a reasonably high price point for products like these.
All products are sold on the US and Canadian Amazon marketplaces – all FBA/ Prime, with overstock sent to the UK market. Candles are designed in Italy and manufactured in China, all branded under one brand name. Inventory is kept in stock, pre-staged and labeled in a warehouse in Los Angeles, and shipped to Amazon as needed. A trusted group of multiple suppliers require little oversight.
This is an easy to run business, requiring a light 20 hour work week at most, but averaging 4 hours most of the year. Most work centers around sales maintenance and product development. This is a single owner operated business, which could be run from anywhere. There is a contracted writer to maintain the blog, who can be kept on.
Immediate scale opportunities include a combination of PPC/AMS advertising added at Amazon, which can be done by a new owner or outside advertising agency. Also, exploring other online marketplaces, like Etsy, eBay, and Walmart. Offline brick and mortar stores and exploring large scale sales opportunities (like apartment/home staging and refurbishments) can also work towards building rolling revenue. As always, the addition of new SKU’s and bundles should remain a priority. This is a mature brand, with thoughtfully established procedures in place. It’s ready for someone with vision to step in and bring it forward.
This Multi-Branded Consumer Products Company Represented by:
Technology, Internet & Amazon FBA Business Brokers
Listing ID: 2010