Website Closers® presents a D2C eCommerce Brand in the Women’s Activewear / Athleisurewear vertical. After 5 years in business, the company now offers over 350 products across the activewear apparel spectrum, including leggings, sports bras, tops, and outerwear crafted from breathable, moisture-wicking materials. This product line caters to various lifestyles and activities, from gym workouts and yoga to home exercises, outdoor running, and everyday athleisure wear.
Product Line & Unique Selling Points
The company’s unique appeal lies in their original designs. 80% of the products they sell are unique to only their brand. Products are manufactured in Pakistan with exclusive specifications. This exclusive sourcing approach allows the brand to maintain high-quality standards and ensures the uniqueness of each item offered. Original and proprietary product designs come with a high average order value of $115 and a loyal customer base with 45% repeat orders, signaling strong brand affinity. Scalable inventory model and favorable vendor terms, including a Net 30 arrangement with the main factory. The brand utilizes breathable, moisture-wicking materials, making them excellent choices for most workout routines. Their website shows styling tips and promotes a community-focused approach to fitness and wellness.
Sourcing & Logistics
All products are manufactured & produced by their supplier in Pakistan, supporting an inventory model that allows efficient stock turnover and shipping times. The business operates from a 700-square-foot warehouse, managing all fulfillment in-house to maintain control over quality and dispatch times. A buyer could streamline further by fostering the relationship with a 3PL logistics provider to support international market growth in Europe, the UK, and Australia.
Customer Acquisition
The brand’s marketing strategy is diverse, relying heavily on Facebook and Instagram advertising. Additional channels include influencer partnerships, organic social media engagement, and a robust SMS and email marketing system that contributes to approximately 50% of sales. With a well-maintained influencer program featuring over 70 partners, the brand enjoys consistent UGC and social visibility, while a 40,000-subscriber email list and 6,000 SMS subscribers provide regular engagement opportunities.
Market Outlook
The women’s activewear industry is booming and valued at $357 billion with an anticipated growth rate of 6.8% yearly. With the rise in demand for stylish, performance-focused clothing, the market is projected to reach nearly $680 billion in the coming decade, nearly doubling their current valuation. This growth aligns with evolving consumer preferences, as athleisure and fitness-focused fashion gain traction across global markets, making this business ideally positioned to capitalize on increasing trends in wellness and active living.
Workload & Personnel
This brand operates with a lean team, led by the owner who currently works weekly on activities such as ads management, inventory oversight, and team coordination. The creative lead handles social media strategy, influencer partnerships, and promotional planning, and an additional staff member manages customer service and inventory logistics. A buyer with digital marketing expertise or the ability to outsource could scale the business efficiently.
This business represents a clear opportunity for a U.S. Buyer to acquire this eCommerce company and then scale it quickly by introducing proven digital marketing tools, including having the website optimized for SEO, using video marketing on YouTube and social media marketing on Facebook, and launching more email marketing campaign to keep existing clients engaged and double repeat customer rate. Contact Website Closers today to learn more about this lucrative acquisition opportunity.
Business Broker Takeaway
Our analysis of this business shows that the value propositions present are decisive for a first-time buyer looking to get into the eCommerce space. We are excited about this business for 3 important reasons:
1. Unique Product Line and Brand Exclusivity. With 80% of products being exclusive designs, this brand has a unique appeal in the women’s activewear sector. The signature scrunch butt leggings make up 40% of sales and have earned a loyal following, which the buyer could scale by adopting customer engagement strategies like targeted loyalty programs or limited-edition product releases. This unique product mix provides the buyer with a strong foundation for brand differentiation and customer loyalty growth.
2. Scalable Influencer and Social Media Strategy. The brand’s established influencer program, with over 70 active partners generates organic UGC content and could be expanded to widen the brand’s visibility across more channels. A buyer with connection to top celebrity could improve this program by partnering with high-profile influencers and developing a structured content schedule to maximize reach. Given that 50% of sales already come from organic channels like SMS, email, and social media, the buyer could scale this low-cost marketing strategy and provide even greater value by building on these proven methods.
3. International and Wholesale Expansion. With untapped markets in the UK, Europe, and Australia, the buyer could adopt an already existing 3PL logistics partner to efficiently expand internationally and guarantee faster deliveries. The wholesale division, which currently represents 5% of revenue, could be significantly enhanced by adopting more aggressive outreach to the 2,500 wholesale accounts in their database. Expanding both international and wholesale segments would provide the buyer with new avenues for revenue growth and market reach.
This business is an exciting opportunity for a buyer looking to step into a highly profitable sector with an established brand primed for scalability.
