Website Closers® presents a Women’s Casual Wear business with all proprietary, in-house designs focused on offering exclusive, high-quality apparel designed for comfort, individuality, and timeless style.
With 22 years of industry success, this business has become a leader in the women’s casual wear market, combining a diverse product line, loyal customer base, and well-established relationships with boutique retailers. 80% of the sales are from their wholesale accounts, where they have 2 part-time employees managing the day-to-day and 9 sales reps pushing sales of their products around the country, as well as Faire.com, where retailers and boutiques will go to find merchandise like theirs. 20% of sales are DTC, which are generated via their 2 branded Shopify websites.
The Company
Since their inception in 2003, they have evolved their product line in numerous ways, including lifestyle pieces targeting women in the 35+ age group.
Their product catalog features dresses, tops, various types of pants, jackets, skirts, and layering pieces. All designs are original and created specifically for the brand. Their long-term suppliers in India make them.
The company has a hybrid business model, working with boutiques in the U.S., Canada, and selected international markets while also maintaining a strong DTC presence of their own. This brand’s unique 500 product catalog, which practically sells themselves, gives a buyer a tremendous opportunity to operate a scalable business.
With an Average Order Value of $1000 from their wholesale division and $95 from their DTC sale channel, the company experiences strong increases in profits around the spring and summer, leading to a 75% increase in repeat customer rate. Inventory is stocked in-house, with an average turnover rate of 3 – 6 months and a value of $300,000 to $500,000 at any given time.
Growth Trajectory and Opportunities
The company has become a recognizable brand within the fashion industry, and they benefit tremendously from door-to-door and trade show advertisements. But they have also relied on a diverse digital marketing campaign that includes running paid ads on Facebook and Google for brand campaigns. Facebook ads have proven to be particularly effective, given the low cost of investment. Their efforts to generate organic traffic are also paying off, with a high number of visitors to their DTC branded websites.
The business could use an improvement in their presence on Faire.com and re-activate their Amazon Seller account, which can boost both B2B & DTC sales. Influencer partnerships can raise brand awareness and attract new demographics.
Business Broker’s Takeaway
Our analysis of this business shows that the value propositions present are decisive for a first-time buyer looking to get into the eCommerce space. We are excited about this business for 3 important reasons:
1. A Strong Multi-Revenue Model with Loyal Repeat Customers. This business uses a hybrid DTC & B2B model, ensuring reliable revenue streams. The average wholesale order is $1,000, and DTC orders are around $95. With a repeat purchase rate of 75%, their loyal customer base can provide steady income and strong purchasing power for a new buyer, offering a solid foundation for predictable cash flow and growth.
2. Positioned in a Lucrative, Growing Market. Operating within the $172 billion women’s casual wear market, projected to grow at a CAGR of 4.3% through 2028, this business is ideally positioned for a buyer to capitalize on an expanding and highly profitable sector. The brand’s exclusive designs and focus on natural fibers appeal to consumers seeking comfort, individuality, and sustainability. To capitalize on the growing demand for boutique brands, a buyer can adopt strategies like targeted digital marketing and optimizing sales on platforms such as Faire and Amazon.
3. Scalable Operations Ready for Expansion. The seller has established a highly efficient operational model, managing fulfillment in-house with 2 part-time employees and 9 sales reps. The infrastructure is primed for scalability, allowing a buyer to adopt growth strategies, such as diversifying product offerings or expanding into new sales channels, without the need for substantial additional resources. With inventory turnover every 3 – 6 months and $300,000 to $500,000 in stocked inventory, the business ensures consistent supply to meet demand.
The company has forged solid relationships with suppliers, which makes it easier to branch out into new clothing categories or related products. With better SEO strategies, targeted marketing, and customer loyalty programs, a buyer will not only increase customer value but also significantly boost retention rates.
This Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
WC 3568