Fitness & Sports Gear – Case Study

Summary:

There’s no doubt that sporting goods and compression gear have become increasingly popular, and therefore, competitive amidst the online market.

A company with a strong sales platform on the Amazon.com USE Commerce Channel was experiencing year-to-date year-over-year growth of more than 1000% of their top line sales.

Five different proprietary brands were bundled under the different sub categories for this consumer brands portfolio company. With a lead focus on the Amazon e-commerce sales channel, this was a perfect opportunity for a buyer looking to leverage Amazon’s massive traffic. The company also had online marketplace traffic from Jet.com, eBay.com, and Walmart.com in addition to brick and mortar retail support. The company was previously leveraging the fulfillment by Amazon logistics model making it an ideal opportunity for a new owner to step in and capitalize on past success.

Solution:

The company’s asking price was $8.5 million with a gross income of $8.9 million, cash flow of $2 million and four employees. The company had number one bestsellers within the product mix, strong numbers, high growth and proprietary product lines. Website Closers was able to help bring this company to a successful sale faster and easier than anticipated.

We know how to navigate many of the common challenges in negotiations and we’re here for our sellers from day one to the close.