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You might not be thinking that you yet need to prepare for the possibility of listing your online business for sale, but all the legwork you do now could pay off in spades later on when it’s time to turn to the services of a knowledgeable business broker to assist you. When you decide to sell your online company without the assistance of a professional, it is even more important to have all of your affairs organized and a clear plan for how the business will be managed and transitioned over to the new owner.

Selling a business takes a significant investment of time, which pulls attention away from the operations within the day to day of your company. There are several different things, thankfully, that you can do well in advance to ensure that you are properly positioned to be as successful as possible with the sale of the company.

How to Approach Business Sale Prep 

First of all, start by listing the business for sale years before you actually intend to exit the company. Begin with an end in mind, and always think about what a future buyer might be looking for and the factors they would consider to be most attractive in your business. Prospective buyers are looking to see steady revenue growth, profits and a long term client base. They also want to see how that you have established traffic channels that show steady growth. The attractive factors of your company are things that you’d want to have in place even if you didn’t want to sell it in the future.

Second, know what buyers are looking for. Buyers might have different motivations, such as an investment, an opportunity, an income or any combination of those three. Buyers must feel comfortable that the business will continue to generate the income they need, even if the transition is handed over to them. These buyers also want to see an opportunity to grow that business, so creating a growth plan and looking carefully at your financial statements is crucial to improving the value of your business in the eyes of potential buyers.

One of the most important steps you can undertake to prepare for the business valuation and ultimate sale of the company is to prepare documents. You’ll want to have tax returns and financial statements that date back at least 3 to 5 years. In recast financial statements you can then can begin to present the company’s earnings to prospective buyers effectively. The goal is to maximize the presentation of the cash flow and net income. Buyers want to know specifically about cash flow, in addition to the income generating capability of your company. You’ll need to assist buyers to recognize the capability that your business has and the success that you have already built on.

Showing a Roadmap Before You Sell

Make sure that you help a buyer to see the opportunity for potential in growing that revenue even further by providing the prospective buyer with the growth plan. This is essentially a roadmap to the potential opportunities so that the new owner could step in and explore.

That plan must have an account of various capital resources where that potential buyer will have access to after the sale. The perceived value shows that potential to expand, so long as the potential buyer does indeed have the time and financial resources to invest in that expansion and growth.

After you have developed an idea for your online store and put together a plan for the sourcing of a product, this alone in itself is not enough to do the heavy lifting for your Amazon FBA business or your e-commerce business. You can save energy, time, and money by understanding all of these issues before you even try to start selling online.

The first issue to consider in launching an e-commerce business is taxes. Every state in the country has different standards, rules, and expectations when it comes to taxes. You must be prepared to conduct your research and understand your target market, as well as how taxes will influence your overall selling and administration. Furthermore, consider the payment gateways available for different e-commerce businesses.

You should not feel restricted by the fact that many of these have limitations on certain types of services or products that you might want to sell. Evaluate all the different payment gateways available to you and make sure to ask if they have limitations around certain products. Some of the most common types of payment gateways include PayPal, Square, and Stripe.

Leveraging an Amazon FBA business means that it is possible for a person to purchase something on Amazon with any payment method that that company accepts.

Another issue to consider is you want your business, particularly if you intend to add a website, has to do with trademarks, patents, and copyrights. There are many different misconceptions about what each of these words mean, so it is a good idea to sit down with an experienced business attorney to understand the differences between these terms and how they can influence you.

Many shipping companies will post their shipping restrictions, and these should be carefully reviewed by a person who’s thinking about launching an e-commerce business. Typical restrictions include those having to do with nail polish, explosives, aerosols, alcoholic beverages, ammunition, cigarettes, poison, and perishables. Some providers may enable you to ship these restricted items but will ask for extra paperwork and fees. Your business may not be affected by any of these restricted items at all, but in the event that it is make sure you do your research about shipping options.

If you are holding substantial inventory and are not working through something like Amazon FBA, which is holding all of your inventory for you, you’ll want to consider the lease deed or zoning codes for your substantial inventory. There may be established prohibitions about running a business like the one that you intend to run out of your home. Zoning laws matter, and a knowledgeable attorney who is familiar with these can help you to avoid mistakes.

Now is the time to schedule a consultation with a business attorney. When it comes time to sell your company, the established business brokers can help you to accomplish your goals and make sure that you have access to a network of many prospective buyers.


If you’re currently evaluating how to retain the services of an experienced website broker or business broker to sell your online company, such as an e-commerce store or an Amazon FBA business, you’ve probably already weighed the pros and cons of doing it yourself versus hiring a business broker.

The truth is that in many major sales it is beneficial to retain the services of a website broker who can assist you will all aspects of preparing your company for sale and the sale directly. However, not everyone is appropriate for working directly with a business broker.

There are trade-offs to using a business broker including the qualified professionals at Website Closers. One such trade-off is that you cannot sell just any old website. Not every website will have sufficient value to make it worth the broker’s time to invest in getting to know your site and preparing it for prospective sale.

Your site must be making enough money that it is valuable enough for you to sell and valuable enough for the website broker to sell to make a profit that is worth their time. This, of course, will depend on the individual broker’s requirements and specifics.

But you certainly should have invested some time in getting to know your own numbers and understanding that you are generating consistent revenue. For some brokers, this could mean that your website is making several thousand dollars per month consistently. Other brokers deal only with high-value websites that are making seven figures on an annual basis.

You need to do research about the business broker that you intend to work with to ensure that you have the right fit. If you just started your e-commerce site and have not built in a lot of time to promote or grow it, then you likely won’t be able to use a broker.

Furthermore, if you have an established business that has been around for some period of time but is not generating enough or consistent revenue in order to appeal to a broker, you likely won’t be able to use one. It could be better for you to sell your site on your own or through a marketplace. You might even be deciding to sell your business because it’s not making enough money yet, but make sure you do your research to figure out whether there are things that you can change. Some indications that you need to rely on a broker for the sale of your business include;

  • If you have grown significantly.
  • If you have a very competitive website or business within a popular niche.
  • If you anticipate that the valuation of your business will be significant and can include six and seven figure numbers.
  • If you wish to have the support of an experienced and knowledgeable business broker who has been working in this line of work for a long period of time and can answer many of your most common questions and concerns.
  • If you need to appeal to a very specific buyer and you do not have anyone currently in your own network who qualifies or would be capable of understanding working in such as business.

The experienced business brokers at Website Closers know how hard it can be to make the decision to sell your company, but once you have elected to do this you need the support of business brokers who know the landscape and who remain committed to doing what is in your best interests.


How do you know that now is the most appropriate time for you to sell your business? It can be a difficult decision to come to this point and it may require the assistance of outside professionals who can tell you whether or not your business is ready to sell. Sometimes wanting to sell the business in and of itself is not enough to translate over to a successful sale.

You’ll need to ensure that your market has appeal in the broader marketplace. For an e-commerce seller or an Amazon FBA business, there are knowledgeable business brokers and website brokers who can help you make this determination and ensure that you’ve considered everything before officially listing your company for sale.

Selling a business is notoriously challenging on your own but hiring someone to help you maximize your efforts can cut down a lot of the stress that you might face.

Understand the Overall Process Before You Begin

You must begin with business valuation as this will have implications for the remainder of your involvement in attempting to sell your business and can eliminate many of the most common questions that you might have.

Once you understand the business valuation process by hiring experienced business brokers like those at Website Closers, you will also understand that you need to allow for plenty of time.

It can take up to two months only to value the company if you are not working with someone who has a reliable and trusted process. After the business is on the market, it can take several months to sell.

Someone who is not familiar with the business selling process might have their company listed for up to 11 months or longer but working directly with business brokers like those working at Website Closers can speed up this process significantly because they already have a network of established and interested buyers.

Recognizing the methods to value the business directly is not necessarily required but it is important for you to consider what buyers will be looking at and how this can impact your overall business value.

Many business owners assume that the value of their company is based completely on revenue. However, if the revenue is growing but it’s at the expense of cash flow, this could damage the value of the business. Furthermore, you might not realize that there are certain metrics and steps that you can take now to enhance the business valuation. Being mindful of this and starting several months in advance of when you hope to fully list a company for sale will reduce a lot of the concerns and problems for you, giving you peace of mind that you have considered everything and are working directly with professionals.

Consider the way that you have structured the business. For example, an Amazon FBA owner should have done everything possible to remain competitive in this landscape of talented business owners to establish firm relationships with suppliers who can be trusted and to outsource or automate as many aspects of the business as possible.

Taking these additional steps has a significant benefit for everyone involved in listing the company for sale as well as choosing to buy the company. Prospective buyers see that you have done a lot of the legwork and are enticed by what you have to offer in this way.



Perhaps you recently launched your company, or you are even dreaming of becoming a successful business owner, taking a single idea and growing it into a big company.

But one of the challenges facing people who are thinking about owning a business as well as those who already do is that they overlook the possibility of selling the business and prepare themselves with appropriate systems and steps. There are many different reasons why you might need to suddenly contemplate selling your online business.

Not all the reasons for selling your online business will be presented to you in a manner that you might expect. Sudden issues and emergencies can cause you to re-think your situation. Perhaps the company grew too fast too soon or maybe you need to sell out of necessity for your family, or it could simply could be that it is the right time because the sellers market is financially strong. Did you know that Website Closers can help you sell your business?

One of the most common challenges for people who establish their business quickly is that they are unable to keep up with the demand, leading to pivotal moment in which you must consider stepping out of the business. The choices in front of you when encountering these challenges are to walk away, to invest and expand or to sell.

Although your initial conversations might include the possibility of expanding or even investing further to up level your game, sometimes the requirements to do so are too much for what you are hoping to accomplish. You might need to make significant investments that could be extremely risky or in areas in which you don’t have experience.

The only real option presented to you might be to sell your online business. But what would you do? What would you need to do to prepare it? How much is your online business worth? There are so many different questions that must be answered in this process and not a lot of information that can be relied on. This is why many people who are selling their online business, turn to experienced business brokers like those working at Website Closers. This process of networking with professionals helps those in need to get their questions answered and ensure their considered issues.

There are six questions that you must consider before you decide that it’s time to sell your online business. These include:

·      What must you do in order to make your company attractive or more attractive to prospective buyers?

·      What is your overall reasoning for selling?

·      Would your customers at all benefit from the sale, such as would there be faster shipping times, more inventory available or more product options?

·      What is the financial climate in your industry at this point in time? Is now the appropriate time to sell?

·      Does someone else have the ability to grow your business the way that customers need it and factoring in current trends?

·      Where will you find a buyer?

Answering this last question can be achieved by scheduling a consultation with the knowledgeable website brokers at Website Closers. Our online business brokers have extensive experience in helping people to sell their online business with ease.

If you’ve already come to the conclusion that selling your online business is an activity you should only approach with the expert advice of an online business broker, you’ve already accomplished half the battle of successfully selling your company for the best possible multiplier and being able to move on to new and exciting ventures.

Hiring a business broker can make the transition out of your company that much easier and can put you in the best possible position to get as much money as possible during the sale.

Most sellers who want to skip a broker don’t realize all of the services that a broker can offer before and during the sale process to make things much smoother. A successful sale may hinge on selecting the right broker, so your initial research and phone call with a team you choose can set you up for the best possible situation.

What Are Business Brokers Best At?

Finding the Right Buyers

Business brokers represent you, the seller of the company, for the duration of the sales process. This process is typically streamlined because the online business broker has a strong network that allows them to tap into potential buyers for your business. This means you can eliminate the challenges associated with people who are not serious buyers and begin to look at a shortlist of people who are truly interested sooner rather than later, when compared with listing your business for sale yourself.


Business brokers also will negotiate the most appropriate deal for you. They will work to get the best possible price for your company as well as any potential stipulations that you would want to see in the contract. A broker can also play an important role in keeping the sale of your business confidential while still allowing interested parties to know that it is available.

The sale of your online company does not have to be announced publicly in order for an online business broker to find a verified buyer and you may be eligible to keep your company up and running during the sales period without concerning employees or customers about what it means that you’re selling. A broker can also evaluate the financial specifics associated with a particular buyer and other background details about that buyer.

The Right Information

Although you will receive vetted credentials about the buyer’s financial position, your online business broker may go one step beyond to help you determine whether or not this person is the right individual to help keep the reputation you have worked so hard to build, going on. Many business owners make a critical mistake of assuming that they can handle the sale of the business on their own. However, it’s not necessarily true that you’ll always save money simply by refusing the assistance of a business broker.

The commission that is paid out to an online business broker is there to help them find the best-qualified buyers to ensure that your business’s reputation remains strong after you have stepped away from the company. 


Selling your online business is an exciting prospect but it is one that should always be approached with caution and extra consideration. An experienced business broker can help you successfully navigate the process of selling your business.

Website brokers and small business brokers are a crucial aspect of finding the right buyer and helping you to prepare for the sale well in advance. An e-commerce business broker should be thoroughly vetted before choosing to work with him or her. The right business brokerage for you will be one that keeps you informed over the duration of the process. An online business broker is a person who will work with you closely both before and during the sale, so it should be someone you’re comfortable with.

Reasons to Work with a Website Broker

Website brokers exist for the primary purpose of helping website owners to sell an online business. They may assist with selling an Amazon company, an e-commerce company, a tech company, a software company, or any other digital business.

A broker will provide access to an established network of buyers for the company and given that selling a business and website is a complex and time-consuming task, hiring the right online business brokers to assist in this process can free up your time and energy to be spent elsewhere.

Selling a business is also a highly emotional process and there’s a chance that you have developed tunnel vision and may be unable to understand the varying issues associated with the business valuation. Business brokers are neutral and can help you see how the facts are presented to the potential buyers.

A business broker, however, will mentor you through the process and will keep the sale of the business confidential through the use by qualifying buyers and using nondisclosure agreements.

Many website brokers are thoroughly experienced negotiators and can help you get the best deal on your terms. A good small business broker will take the time to explain his or her process to you and to provide you with all of the information you need to make a decision confidently.

Why Does it Matter That You Choose the Right Online Business Broker?

You need to feel very comfortable with the process of finding the right internet business brokers because you have spent a lot of time and energy building your business and you deserve to have someone who brings that level of care and attention to the table when it comes time to sell your company.

Sadly, not all small business brokers are legitimate and many of them do not have the appropriate experience or commitment in the field.

A lack of listings by website brokers, for example, could be an indication that they are not in high demand or used very often. Make sure that you complete a research process well in advance of choosing to work with a particular company.

Online business brokers with a clear track record of valuable sales in the past are extremely helpful to you for answering your questions and protecting your interests in a sale. Reach out today to small business brokers who care about you and your company.