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If you intend to list your online business for sale, it’s important to understand the entirety of the process, as well as the different ways that you might be able to receive an offer. Not all online business deals look the same. In fact, you need to be familiar with deal structure and financing.

Hiring the services of an experienced and competent online business broker is often the first step towards clarifying your goals and making next steps. Understanding how deal structures work can minimize your confusion and help you approach the process successfully when you have finally identified a buyer who is right for you. If you have never closed on the business deal before, there is a chance you might not have even considered deal structures.

However, deal structuring is the key of online business sales and advantages can be lost or gained depending on how negotiations occur and how the deal is structured. The negotiations are often the most exciting and important aspect of selling your online business but are all too often overlooked in the brokering space. Some online business brokers choose to focus on the multiples available for sale and how to prepare a business for sale itself. But the right online business broker will help you by preparing you to structure a sale for success.

There are three primary transactional structures in the mergers and acquisitions of the online business world. These are mergers, stock purchases and asset purchases. A merger is a situation in which two business entities combine to become one legal entity. The company that is being purchased provides cash, buy your company stock or it makes it both to the stockholders during the merge. A stock purchase involves all stockholders purchasing each piece of stock.

D One buyer’s entity will remain the majority owner in the company and the company remains intact, and then the buyer takes over all liabilities and assets. Finally, an asset purchase involves a buyer who chooses only to purchase the assets for the target company.

The buyer only assumes individual liability and responsibility for items that are listed in the purchase agreements. Since the buyer has the potential to only assume the liabilities they want to have control over, this is one of the simplest, cleanest and most preferred ways to go about buying the business.

What you must decide whether or not it is in your best interests to offer your company for sale in this manner. Scheduling a consultation with an experienced online business broker is the best way to discuss the options available to you as someone preparing to list your company for sale.

Choosing the Right Sale Method for You

With so many different avenues available to you individually, it pays to have the expertise of someone who has worked in this field for many years and who can guide you through the process of understanding an online business sale for maximum effectiveness.

Thinking about listing your online business for sale, but aren’t sure whether now is the right time or are you having many different questions about whether you should sell your company at all.

Don’t worry if you feel that you are not sure whether or not it’s a good time to sell your online business. Many people are concerned about what if they are wasting their time and the site doesn’t sell at all. It can also be confusing to figure out exactly what documentation you need to have prepared already in order to interest buyers or what final fixes and strategies can help you get as much money as possible out of the sale.

Knowing What it Really Takes to Sell the Company From Beginning to End

Unfortunately, even if an offer does come through, there are plenty more challenges that can emerge before the deal is even closed. A buyer has to do their own due diligence and you don’t want to end up losing time with people who aren’t serious about purchasing your company. Far too many people who are interested in listing their online business talk to numerous different people who appear to be interested in purchasing the company but were not really going to buy it.

And there is plenty of work that has to be completed after the sale is agreed upon. You have to ensure that the buyer is aware of transfer hosting, taking ownership of the domain, verifying that all of the content and search engine tools are working and switching all the site’s monetization.

Don’t Get Overwhelmed When Listing Your Company for Sale

Because this can be overwhelming, even for someone who is thoroughly experienced in managing these aspects of an online sale, it is far more beneficial to schedule a consultation directly with an online business broker.

Selling an Amazon business, an e-commerce business or any other type of website requires a clear and deep understanding of what makes your business viable and valuable from a buyer’s perspective. Ultimately, this makes the sale easier once you find an online business broker.

Our online business brokers working at Website Closers will help you avoid many of the most common challenges that appear in the process and we can also give you further information about what you might anticipate as far as challenges in your sale. We will also be there to answer any of the questions that you bring forward over the course of the entire experience so that you know that you are always in good hands with an experienced team who will keep you advised of obstacles, challenges, and opportunities.

At Website Closers, we take our opportunity to assist you with a smooth transaction and maximum recovery of compensation in the sale very seriously. This is why we work so hard to maintain our reputation. Check out the testimonials and reviews on our website to learn more about what people have experienced working with us.



You might just be thinking about everything that’s required to launch your company and so it seems out of depth to consider what you need to do to set it up for an eventual sale.

But running an online business always means looking to the future, and if your eventual goal is to sell your company, you’ll do a lot of work now that can help make things easier for you in the long run.

Starting an online business begins with building credibility and filling a very specific need, but the factors that go into making an online business a big success, and one that attracts ideal buyers down the line doesn’t stop there.

Although barriers to establishing an online company are low, many people who start an online business eventually fail due to mistakes that seem obvious when looking back. These tips can help you ensure that your business is developed properly and appropriately tested in order to decrease challenges down the road. The more work you put in now, the easier it will be to sell your company in the future.

Launch Your Business with Success in Mind

Some of the most common things that you need to consider when starting an online business include:

  • Having a clear plan of attack. Even if this doesn’t involve a formal and thorough business plan, a plan is necessary.
  • Focusing too much on little details. Don’t get side tracked on things that don’t have an overall impact on how you truly run your business and generate profits.
  • Raising funds when it is too late. Founders should always use their financial plan with milestones to track their goals.
  • Undervaluing what is being sold. Whether you are selling a service or a product, it’s important to establish the price at what it must be in order to generate a worthwhile profit.
  • Not focusing on customer service. The prospect of making money and dealing with so many other details in establishing a company often means that customer service gets overlooked. People are much more likely to return to your website, service or buy more of your product if they have a good experience.
  • Giving away too much and not getting enough in return. Prior to establishing creditability as an expert or a seller, it’s a great idea to offer something for free that can lead to a long-term customer. This is particularly important for those entrepreneurs who will be offering services in their online business. However, the cost of any free product can add up, so make sure that you make use of a long-term strategy in order to reap a return on your investment.
  • Not hiring enough early on. Entrepreneurs may often rush the process of hiring someone to scale the business but unfortunately, there may be issues down the road if there is a mismatch in terms of business needs, skillset and the right people. Having a clear plan of attack to hire people in the right order and to hire the right people to begin with, can help significantly in addressing these challenges.

Ready to talk sale of your company? Now is the time to chat with Website Closers about making the most of your company sale and maximizing your profit.