Are you interested in selling your e-commerce company, but you are not familiar with the process that you need to consider? Selling any e-commerce company doesn’t have to be difficult when you retain the services of a business broker. But the first decision that you’ll consider in this process is whether or not to sell your e-commerce company via a marketplace or a website.
There is no doubt that there are many different benefits to selling products online, which is probably what drew you into the process of doing it yourself. Reaching more customers than a traditional brick and mortar store and being able to sell at all hours the day greatly expands your potential to make profit. There are so many different e-commerce options, and as a result of that, people are looking to cash in and tap into the power of selling on an e-commerce website. Some merchants must consider this initial decision of selling on their own websites, such as an independent e-commerce website or selling through another company like Walmart, eBay, Etsy or Amazon. Determining what is most appropriate for your business involves thinking about the benefits and downsides of each.
There are many different advantages to selling on a third-party marketplace and this is a top reason why plenty of sellers use this option. First of all, it is simple to get started and maintain a business when launching on a third-party marketplace.
An online marketplace can simplify the process, particularly for new sellers. This is because the infrastructure is already established, and this saves the hassle and time associated with building your own website from scratch. Since no one individual seller owns an online marketplace, the payment and transaction details are handled by the marketplace.
This removes a lot of things from your to-do list and can make the process easier overall. Since many of these marketplaces already have established forms of traffic and plenty of people visiting their website, there are millions of shoppers already leveraging them to find the best deal. You can make an impact by tapping into the power of the traffic already established on the marketplace.
There are downsides, however, to selling on a marketplace. Since there are multiple competing brands on the same site, you must always be aware of how to stand out from everyone else who is trying to accomplish the same goal of stealing their market share. Your competitors might target shoppers who visit your individual listing and then place advertisements for their own products on your pages.
Whether or not this impedes your ability to do business, depends specifically on the competition intensity in any product category, which means that you might not get the easy sales or exposure that you are intending. Furthermore, people who purchase your products might never realize that you, as the third-party seller, truly exists. Most people who shop from these marketplaces, such as Amazon FBA, assume they are buying from that marketplace, even when it is relatively clear that they are purchasing from a third-party seller.
Because of these disadvantages, it is important to realize that you might want to do some additional steps to build a niche site and create your own brand awareness.
If you’re currently evaluating how to retain the services of an experienced website broker or business broker to sell your online company, such as an e-commerce store or an Amazon FBA business, you’ve probably already weighed the pros and cons of doing it yourself versus hiring a business broker.
The truth is that in many major sales it is beneficial to retain the services of a website broker who can assist you will all aspects of preparing your company for sale and the sale directly. However, not everyone is appropriate for working directly with a business broker.
There are trade-offs to using a business broker including the qualified professionals at Website Closers. One such trade-off is that you cannot sell just any old website. Not every website will have sufficient value to make it worth the broker’s time to invest in getting to know your site and preparing it for prospective sale.
Your site must be making enough money that it is valuable enough for you to sell and valuable enough for the website broker to sell to make a profit that is worth their time. This, of course, will depend on the individual broker’s requirements and specifics.
But you certainly should have invested some time in getting to know your own numbers and understanding that you are generating consistent revenue. For some brokers, this could mean that your website is making several thousand dollars per month consistently. Other brokers deal only with high-value websites that are making seven figures on an annual basis.
You need to do research about the business broker that you intend to work with to ensure that you have the right fit. If you just started your e-commerce site and have not built in a lot of time to promote or grow it, then you likely won’t be able to use a broker.
Furthermore, if you have an established business that has been around for some period of time but is not generating enough or consistent revenue in order to appeal to a broker, you likely won’t be able to use one. It could be better for you to sell your site on your own or through a marketplace. You might even be deciding to sell your business because it’s not making enough money yet, but make sure you do your research to figure out whether there are things that you can change. Some indications that you need to rely on a broker for the sale of your business include;
The experienced business brokers at Website Closers know how hard it can be to make the decision to sell your company, but once you have elected to do this you need the support of business brokers who know the landscape and who remain committed to doing what is in your best interests.
Have you ever been involved in website sales in the past? Even if you’ve previously sold a website, it’s a good idea to engage with an online business broker to help you. Websites sales techniques evolve quickly, and you want someone who is thoroughly practiced.
Finding the right broker is the first thing you should do after exclaiming “I want to sell my website business!”
Website Sales Post-Valuation
If you’re ready to put it out there search “how to sell my website business”, it’s a smart move to get a valuation done first. Your online business brokerage can help.
If you’ve already completed the website valuation and are curious about how to sell and e-commerce site, a website brokerage can assist you with this process. An Internet business brokerage will be highly knowledgeable about protecting you interest and insuring that you have considered all of the various aspects that a prospective buyer will consider.
The Internet business brokerage you choose should also be knowledgeable about people in the field who may be a perfect fit for you when you sell your website. When it comes to selling an e-commerce business, you need to think like a buyer in order to prepare to sell your website.
Website Sales Factors Buyers Want to Know Before a Purchase
Buyers consider numerous options before purchasing someone else’s website.
Particularly if you intend to get some kind of high paying advertisement that converts into sales, or a sponsored review, domain authority matters significantly. Finding a high domain authority site can also tell you that the website is already well optimized, making it easier for the buyer to step in quickly.
Make sure that your site is well optimized before listing it for sale. Website sales are much easier when you can show that you have solid domain authority. It will be much easier to sell your website when you can show it’s quite popular already.
A website may rank for the wrong key word and lead to a lot of traffic, but these wrong ranking key words will not ultimately lead to a sale.
When you are curious about how to sell a website, your Internet business brokerage may be able to walk you through the steps you should take for appropriate key words in advance. These are crucial when you intend to sell a website and will help with your website valuation as well. If you’ve already done the legwork for website sales by showing a keyword ranking report, more buyers may be interested.
When most people think about beginning their online business, they are not concerned about the look of the site. But as any website brokerage can tell you, buyers want to be pleased with aesthetics and will consider the overall look of your website. Website sales, however, could hinge on design elements.
Website design has multiple impacts because it provides the foundation for the overall consumer experience and serves as the brand for the site. Any savvy website buyer will be interested in the website design. Even though there are minor customizations that can be made after the fact, website brokers often find that thoroughly designed websites can make a big difference in bringing up a valuable buyer sooner rather than later.
Make sure that if you choose to sell an Internet business or an e-commerce site that you have a website brokerage who will give you an overview of the process from the beginning.
If you’re curious and searching for “how to sell my website business”, you’re in the right place! We can help you with all aspects of your website sale.