This target is a Consumer Products Brand offers Outdoor & Camping Gear direct to consumers, primarily via the Amazon.com platform. The company specializes in portable, inflatable relaxation gear – cushions, pillows, sleeping bags and more.
Pitching to the broad and diverse outdoor recreational market, this company sells to a wide demographic, giving it exceptional reach in terms of market share. Thanks to a top-notch brand presentation, solid social presence and two brand-promoting landing pages (traffic is driven to Amazon), this Internet Retailer has realized year over year growth since inception on average tickets around $30 with high outstanding profit margin at 26% and less than 1% in OPEX. Selling on Amazon and fulfilling entirely through Amazon FBA, this is a well- positioned brand with all the boxes checked that savvy Amazon entrepreneurs are looking for in 2018.
This niche retailer currently warehouses the entirety of all incoming merchandise in Eastern Europe, serving as a cross-dock before product departs to Amazon in the United States – new ownership stands to instantly improve this logistics standard with a US-based entity or office with which to speed up freight operations and inventory turns.
With an average monthly visitor level of 45,000 via Amazon marketing services alone, this retailer has yet to invest in any kind of comprehensive SEO, advertising, or social media marketing do date. This business is feature-complete with an email database of over 75,000 opted in contacts, leaving the door open for numerous outbound marketing efforts at minimal expense and effort.
Built around six core SKUs, this eCommerce company has development plans ready for three new sleeping pad SKUs as well as a new cold-weather sleeping bag and a summer sun shelter. Branching into new categories and expanding the product line are natural avenues for scale here, and thanks to solid vendor relationships, the transition process will smooth for any new buyer.
