The target is a 5 year seasoned eCommerce brand in the Travel Fashion, Storage & Accessories Category, selling via a number of sub-categories, including travel wallets, travel security belts, travel toiletry bags, electronic travel organizers, and cell phone wallets. Most products offered by this Internet Company are equipped with embedded security features, like RFID blocking technology, durable zippers, carabiners, tear-proof fabric, recovery tags and trip assurance. All products revolve around convenience-in-travel necessities.
The companys brand is International in scope, selling not just in the United States, but also to Canada, Mexico, United Kingdom, Germany, France, Spain, Italy, Czech Republic and Poland. Current sales channels include a modern, sleekly-designed and branded website as well as a Five Star Amazon Seller Central Storefront with 100% Positive Customer Feedback.
Thanks to consumer demand for RFID related products and a highly effective brand presentation featuring multiple #1 Amazon Best Seller Badges, this business sees a perfect impulse buy average ticket value of just over USD $20.00 on the Amazon channel, where the vast majority of its revenue is derived. Additionally, the company has created a moat around its business by curating contractual relationships with suppliers so that no other company can sell the same products. The business also has developed a well-coordinated global sales team and agile fulfillment infrastructure, so it can be operated anywhere in the world and easily expanded to additional international marketplaces through Amazon, including Japan, Australia and the Middle East, among others. Global independent contractors are already established, and all products are stored and shipped through Amazon FBA – no office, no storage and very little overhead in total. The company has been set up so that virtually anyone looking to get into online retail can take on this hugely capable and nearly passive profit center and hit the ground running with a solid transition plan from current ownership.
A well-defined digital marketing strategy as well as highly effective product launch strategies have been developed & standardized, front-loading this acquisition for success in a big way and making this acquisition even more attractive, given the highly scalable nature of the business once the marketing and launch strategies are transferred – using these skills, a new owner could move into virtually any vertical using these same strategies for success. And with travel being highly social in nature (e.g., selfies at the Grand Canyon for Instagram Posts!), scale is knocking at the door with a more fleshed out implementation of SEM/SMO and affiliate marketing – options abound for cross-sells as well, thanks to the broad nature of the travel and fashion accessories market as a whole.
Favorable credit terms with high-quality OEMs are well-established, making launching additional products and categories as well as expanding to brick and mortar and wholesales opportunities a natural long-term play. 5 new products are already in the pipeline with another 5 in early stages of R&D and design patents pending, meaning that this is a value-added opportunity not to be missed – sure to go under contract quickly – contact us immediately to see how you can own this stand-out international retail brand with a 10% down payment backed by our preferred SBA lending partners.
