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Artificial Floral Products Retailer - 30 Year Established Business - Online Wholesale - Sales Channel Diversification

The target is a 30-Year, Highly Established Retailer of Artificial Floral Products (Faux Botanicals) selling to the US Domestic Market via 3 separate, highly mixed and targeted sales channels, which includes (1) an online wholesale website serving the needs for faux botanicals in bulk across the nation, (2) drop shipping for Wayfair, Houzz, Overstock, Amazon and Faire and (3) a small operation in Tampa, Florida serving the wholesale needs for faux botanicals in Florida (highly repeat customer base).
Initially created with professional designers in mind, this Internet Business eventually grew to draw in the at-home DIY and amateur arrangement customer, building a solid return customer base over 3 decades. This business is smartly positioned in its niche, having partnered with the online retailers mentioned above to network with wholesale retailers and to build successful advertising campaigns. With over 10,000 SKUs on offer through a network of retailers online, as well as the company’s beautiful customer-facing website, this 30 year old business enjoys high margins with a $150 average ticket value and is considered a leader in the space.

This wholesale business operates on a hybrid fulfillment model – many products are shipped directly from the company’s own warehouse while others are drop shipped directly from the source importer direct to the customer to streamline freight and overhead costs.

IMPORTANT NOTE: $1.8M in Commercial Real Estate in the Tampa, Florida Area is available as an add-on to this acquisition – appraisal available upon request. Qualified Buyers could potentially purchase this business for as little as 10% down, amortized over 10 years --- and if combined with the available Real Estate --- amortization can be extended over many more years (25 years for Real Estate).

This is a very solid investment opportunity for the right buyer. The foundation created by the current owners will allow new owners to be fluid in application of time so that they can focus more on growth investments and diversification opportunities. Yet to tap into any social media, affiliate, email or SEO marketing to date, explosive marketing opportunities for immediate scale are readily available with targeted PPC campaigns, social media ads, and affiliate network development, just to name a few. This is a hugely attractive wholesale business in a segment of exceptional breadth and it boasts an established and recognized name in the space with a history that almost no competitor could claim – featuring exceptionally valuable supplier relationships and the option for warehouse acquisition in addition to the business, this deal would be an amazing fit for any wholesaler in almost any adjacent retail segment at all.

This eCommerce Wholesale Business Represented by:

Tech & Internet M&A
Asking Price$ 700,000
Gross Income$883,678
Cash Flow$203,842
Year Established1990

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