The target is a Niche Branded eCommerce Retailer in the Arts & Crafts space, catering specifically to artists looking for organic, eco-friendly materials – colloquially termed “fiber artists”, these customers are looking for unique materials to fuel their creativity, and this business meets that need with responsibly-sourced fiber and Macramé cord products to suit any potential application in the space. The brand is driven by multiple storefronts – Amazon, Etsy, and its own DTC website, all concurrently synergizing to produce excellent search ranking due to co-citation of branded content everywhere data is scraped. This is a robust business realizing YOY growth, thanks in no small part to a sterling 42% repeat customer rate and $72.75 average ticket, all with no paid SEO or advertising done to date.
Built atop almost entirely organic traffic, this company’s social media promotes the brand directly with most customers aggressively promoting the brand all on their own with no affiliate campaigns or programs in place – this is powered very much by word of mouth. Social media metrics are impressive for the brand – 786.2k monthly views on Pinterest, over 4,972 Instagram followers, 3,730 YouTube subscribers, and over 7,000 viewers on Etsy.
Currently a FBM (Fulfilled by Merchant) seller on Amazon, this brand’s excellent review history on Amazon makes it a perfect FBA (Fulfilled by Amazon) opportunity to boost velocity and customer engagement on Amazon – moving to FBA would allow for Prime 1 or 2 Day Delivery. Built to be scalable from day one, this well oiled brand is in a great position to scale in terms of overall market share, big box store shelves and reach international markets with Amazon’s help, and further capitalize on a brand name with total credit in a space driven almost entirely by social influencers and simple word of mouth.
New ownership is in a position to realize ROI very quickly with this company – even the most nominal paid advertising campaigns are destined to yield incremental growth in short order, and this is a brand that would sit nicely anywhere in an existing eCom portfolio in any one of a dozen adjacent segments – requiring very little overhead even in it’s current FBM configuration, this is a highly attractive, currently-scaling branded retailer that checks all the boxes.
