The target is every entrepreneur’s dream – a proprietary, fully branded Internet Company, whose primary sales channel is eCommerce, and whose platform can be scaled in a number of different directions, almost immediately following acquisition. This Branded Consumer Product line is in the Refrigerator Water Filters space, providing a proprietary line of water filters at reasonable prices. The filters fit most refrigerator brands and the Water Quality Association has certified all filters. The products are all tested and certified by the WQA to NSF/ANSI 42 standards.
This company’s Books & Records are clean, making this company a prime target for an SBA-backed 7(a) loan to assist with the acquisition where a qualified buyer would only need to put 10-15% Down to acquire this business – an opportunity to achieve an ROI very quickly.
Amazon represents roughly 99% of sales mix at the moment; however, the company has been approved to sell on Wal-Mart.com and Jet.com, which is set to roll out in the next month. Currently, the company houses 100% of its inventory at Amazon, utilizing Fulfilled by Amazon (FBA) as its sole source of shipping and customer service. The company has just touched the surface of where it can go, and using the power of Amazon, can be scaled in a number of different directions, almost immediately following acquisition.
The value propositions for this company are clear:
– Branded product Line that provides Amazon Sellers with the ability to be present on the Amazon Brand Registry and ensure that the company will always own the ASIN’s Buy Box.
– Profit Margins are far higher when selling your own, branded product line.
– The element of command and control is more present when selling branded products
– Branded products that do well on the Amazon platform also tend to do well within Google’s Search Algorithm and other sales channels
– The company continues to grow on Amazon, and will be selling on Sears, Wal-Mart and Jet soon
– A network of Affiliates could be added to sell the products via the Website.
– The products could also be sold to distributors and other retailers at wholesale.
This company has everything smart entrepreneurs, investors and lenders are looking for in an M&A opportunity: High Growth, Proprietary Product Lines, Great Ratings & Reviews, Highly Scalable and Clean Numbers.
