The target is a highly successful, high growth, multi-branded International Vitamins & Supplements eCommerce Company, operating on Amazon’s Seller Central Platforms in the United States and Europe, including the United Kingdom, Germany, Italy, France and Spain. The company operates 2 high growth brands – one based in Europe and one focused in the United States. Europe accounts for roughly 90% of the company’s sales.
This eCommerce company’s European Brand is the largest and fastest growing line of Supplements within all EU Countries. The US Brand is also on a high growth trajectory, making this acquisition a prime target for those in search for Nutraceutical Companies that already have a foothold in the EU and via the online channel.
Not only is the Euro brand the largest Supplements Company selling on Amazon, but they also hold the distinctive #1 Best Seller Badge on more products that any other seller – a total of 9 of their 27 EU products hold Best Seller Tags. This alone is a significant representation of this brand’s massive following and potential. This leverage on the Amazon search algorithm has allowed the company to become the go-to Supplement for high volume SKUs, like Biotin, Probiotics, Vitamin D and Omega3, among many others. The US brand, while the smaller of the two, is in high growth mode has a highly successful, separate brand operating on Amazon and quickly accelerating towards the same success as the Euro brand.
This mix of branded consumer products operating in the Health & Wellness Sector – a massively growing vertical known for its sizable profit margins - offers a nice mix of high velocity SKUs in various Nutritional Vitamins and Supplements subcategories. The company’s primary sales channel is Amazon – currently the largest eCommerce platform in the world. Amazon helps to not only generate massive cash flow, but also to build brand awareness, both on the Amazon platform, and throughout Europe and the United States. Vitamins and Supplements represent a vertical that more and more consumers are buying online, and Amazon has become the go-to source for these quick ship products all around the world. And in Europe, while there is ample competition, the competition is not as fierce as in the United States – having a foothold like this company does will allow it to continue to flourish as newcomers come into the marketplace.
The company is at a prime position along its meteoric trajectory for an acquisition. With Year over Year Growth and continued recent growth trends, this multi-brand enterprise makes for an excellent acquisition target. Featuring very big net profit margins and a superbly low-overhead Fulfilled By Amazon (FBA) hybrid model with all human capital outsourced virtually, this is a turn-key opportunity to jump into a playing field that is ripe with opportunity and cut right through the stiff barriers to entry of the supplements retail business.
Subscribe & Save on the Amazon platform started in Q1, and this company is part of the program. They have gained a very large number of active subscribers throughout 2017 and project a big jump in the 2018 subscriber base, which will increase the value of the company proportionately due to the mix of subscription revenue. In the hands of the right buyer, this company will be a stellar bolt-on addition to any business in this vertical, or a fantastic standalone brand to scale both on and off Amazon, keeping the company’s existing growth patterns on-target and climbing for years to come.
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