This opportunity is a Branded, 18-year veteran and trend-setting eCommerce Retailer in Womens Fashion, being one of the first online sellers ever to specialize in Plus Size Intimates with options to customize apparel in many cases for fit & sizing. Selling Direct to Consumer with a highly polished, organically-ranked website storefront, this business sees a highly desirable $75 average ticket price and clears an exceptionally high volume annually for its segment. The website sees over 250,000 visitors on average each month and enjoys excellent customer loyalty statistics thanks to a streamlined 3PL fulfillment platform and strict quality controls enforced by ownership.
This eCommerce Company has genuinely made its mark on the eCommerce intimate apparel space thanks to its persistent, nearly two decades of highly polished brand presence – this means top search result placement with only minimal ad spend, and top marks for customer reviews. Current development is underway for a lucrative bra line with a complete team of bra fit experts enabling customers to customize their selections with 6 different frame patterns and walk away with completely personalized apparel items. Yet to tap into brick & mortar or wholesale options, this unique retailer and its team of 14 employees offers a rare scale potential in the hands of nearly any buyer in the apparel space, as the potential here is enormous thanks to the relatively niche vertical, and branding platform.
Scale opportunities in the online space are ripe & ready regardless of the direction new ownership will take with this business – Launching a storefront on Amazon.com is the most obvious play, a massive value proposition for an already drop-ship fulfillment platform; incremental scale for this retailer is within reach very immediately following acquisition.
This platform is a high-margin, agile, remote-fulfillment company that also boasts an opt-in mailing list of over 64,000 records making direct marketing another easy play, along with affiliate sales and boosting social presence in an extremely social space – this brand will make an outstanding addition to any existing eCommerce retail portfolio in the fashion world, and offers the fast-paced entrepreneur of any skill level an opportunity to step into one of the fastest-growing apparel niches today as a highly reputable player with real pull and platform scale opportunities available on day one.
