The target is an online Supplements Brand that offers a diverse lineup of in-house, proprietary formulated nutraceutical supplements with excellent reviews, an Amazon Best Seller badge, and clean books and records. Seeing consistent YOY growth on no paid advertising and a solid repeat customer base, this business sees a $15 average ticket value on its Amazon Seller Central Storefront. The company is primarily focused on the Amazon.com sales channel at the moment and offers a number of branded supplement SKUs catering to the most salient verticals in the space, such as St. John’s Wort and Lutein. This is a top performer in a high-demand vertical sure to enjoy continued scale.
Requiring very little storage and a light workload thanks to the use of the Fulfilled by Amazon (FBA) logistics platform, where all pick, pack, ship, storage and most customer service is managed by Amazon, this is a turn-key opportunity for any buyer to step into a gated Amazon category and continue the already impressive growth trend.
This Branded Retailer is a solid opportunity for buyers of most skill levels in the eCommerce world and can easily be taken to the next level with even the most basic scale efforts, such as affiliate marketing and additional sales channels. Expanding the product line on current channels, as well as beginning sales at wholesale/brick & mortar outlets, are ripe scale opportunities. Additionally, with social media marketing in an early phase, and no SEO or email marketing of any kind implemented to date, creating successful marketing campaigns and expanding paid advertising could easily result in near term incremental scale as well – supplements in general are here to stay, and owning this proprietary brand with in-house, owned formulas means sidestepping almost all barriers to segment entry.
Included in this sale is an opportunity to grow a new niche product line in the home improvement segment to complement the vitamins and supplements category. Ownership intends to grow a whole new line of high-demand home improvement products, coming complete with its own website already in play. This is a highly attractive package in every way, and will be one of the easiest transitions any buyer will ever have the opportunity to make.
