The target is an eCommerce Company in the evergreen Home & Office Supplies sector, offering over 15,000 SKUs to the Middle East and African retail markets by way of a DTC eCommerce storefront. This 5-year established retailer boasts a strong online presence with minimal seasonality thanks to a broad and diverse range of products including ink, toner, paper products, office equipment, laptops, IT accessories and more.
Featuring a 30% repeat customer rate, this business has seen consistent growth since inception by offering a smart product mix fulfilled with a stock & ship in-house “just in time” high-turns inventory model. Well-designed and highly effective digital marketing strategies along with a strong SEO campaign puts this eCommerce Company head and shoulders above its competitors in many ways.
Solid, well-established vendor relationships help ensure quality product sourcing and favorable credit terms – this an easy transition for any entrepreneur of almost any skill level. All items are stocked and shipped, but only a small warehouse is needed for storage as most items are procured only after an order has been placed, thanks to rapid shipping windows. Built soundly upon a highly automated platform with minimal OPEX, only a few hours a day is asked of ownership, which makes this business easily relocatable, and hugely flexible in every way.
With over 6,000 monthly visitors to its website alone, this diversified retailer has yet to tap into the most salient channel for this sector – Amazon. Expanding to this sales channel along with other segment leading channels such as Souq.com, new ownership is can potentially double or even triple revenue in very short order, with very little investment of time or money.
Thanks to broad supplier offerings, this business is genuinely well-positioned to scale either by launching additional products and categories to its existing lineup, recruiting additional sales reps to grow the business with outbound account sales, and so much more. This diversified retailer is a highly steerable opportunity that will scale and perform for years to come as a standalone or as a bolt-on to almost any established business.
