This opportunity is an eCommerce Retailer that has created its Own Brand of high quality knit products in the Home Décor and Accessories market, including throws, towels, mats, peshtemals and DIY supplies for the craft-inclined consumer. The retailer specializes in “chunky” knit material products that are fairly unique – not commonly seen on the shelf – and drawing on a niche fashion crowd yielding a high $246 average ticket price and high customer loyalty.
This unique retailer is well-diversified with exceptional reach – with sales channels on WayFair, Etsy, Houzz and 8 brick and mortar outlets in the US, the company has effectively cast a wide net, and has enjoyed profitable growth without setting foot on the most potent online platform available – Amazon.com. Taking these products into the Amazon channel would be an immediate sales opportunity, potentially doubling or tripling sales in a short period of time. Featuring suppliers of eco-friendly handmade material in both the US and UK, this business is exceptionally well-positioned to make the jump into Amazon, and expand internationally with maximum ROI on a minimum investment.
By employing a 100% in-house stock and ship model, remote fulfillment, Amazon FBA and/or drop shipping is on the table as an option to further streamline this already low maintenance revenue center which asks less than 10 hours a week of ownership with the help of 3 contract employees to craft branded knit products. Now offering 3 out of 20 available products on Wayfair.com and Houzz.com, this line begs for more product exposure and SKU diversification – Niche-specific expansion opportunities abound with sales channels such as RueLaLa.com and TouchofModern.com – all of which stand to build the brand’s presentation and capitalize on fully marketing the entire SKU lineup wherever possible.
This knit products retailer is a highly desirable niche play in a fashion segment with excellent staying power, huge online social viability, and a trending segment – priced to sell, this is an exceptional value as a bolt-on to any retailer already established in any number of related fashion verticals.
