Lassiter Mason joined the Website Closers team in 2015 after a 25-year career in various other financial roles across such diverse industries as utilities, agriculture, airlines, turn-around consulting, and real estate development. It is this spanning financial background that gives him a special eye to just what needs to be done to successfully get his clients happily across the finish line. According to Lassiter, every deal “breaks” three or four times during the sales process. The key to success is being able to repair each connection in such a way that everyone comes out stronger.
Upfront preparation is paramount when bringing a business to market for sale. Having the financials in order and having a deep understanding of the company at hand are key aspects of Lassiter’s process. Years of experience have allowed him to impactfully predict, resolve, and answer many of the questions that buyers commonly ask. It is this invaluable expertise that regularly means the difference between a successful transaction and a lost sale. This detailed preparation reflects positively on the Seller and gives comfort to buyers that the company is both organized and trustworthy.
When not at work, Lassiter’s favorite thing is simply spending time with his wife and three kids. Living in Florida, he has a wealth of activities to choose from and loves to take advantage of this as much as possible.
Lassiter Mason of Website closers was the primary reason that we were able to close a $5m deal. The seller was notoriously difficult but he was able to mediate and help us get the deal done. It would not have... read more been possible to close without his help. Thanks Lassiter!
“I was a first time business owner who had no idea how to sell a business, neither did I know how to analyze financial statements. Lassiter helped me with the whole process of selling my business from A-Z. He helped... read more me prescreened all the buyers to find one that was most promising to close the deal, and one who is easy to transfer my business to. Then he helped apprised the value of my business in spite of my CPA not being helpful in providing formatted data. Through out the process, Lassiter made me feel comfortable to share my business information in basic language without having to understand all the accounting terminologies. He made the buyer feel comfortable, trusted, and not pressured to close. He was there to figure out how to get over the obstacles at every step of the way. My business sale was closed successfully with a good rapport between myself and the buyer. It was a win-win situation and a happy ending. Thanks Lassiter.”
Best Regards,
Sherry
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