The target is a Baby Products Brand that has been in business for 10 years, primarily focused on selling direct to consumer via eCommerce Retail Channels. The products designed, developed and sold by this Internet Company are evergreen in nature, fashionable, and include everything from baby bedding, diaper bags, backpacks, nap mats, and much more. The company currently offers over 250 branded products on the Amazon Channel.
This well-established baby goods online powerhouse casts a wide net across its two branded lines. Currently seeing a highly desirable $30 average ticket price, this business boasts bare minimum OPEX and is on pace to outperform 2017 gross sales by 10% and net profit by 47%. Carrying with it a sterling reputation for exceptional quality, style, and value within its broad demographic customer and social influencer demographic, this retailer holds an Amazon Rating of 4.5 Stars or higher on nearly every SKU.
This highly attractive package comes complete with locked-in, long-term vendor relationships yielding rapidly turning inventory, and effective quality control ensuring low overhead for customer satisfaction post-sale. Currently, this business is situated on a hybrid shipping model with only a small warehouse needed for storage as most products are packed & shipped through Amazon FBA – this means these two brands are completely relocatable, and this business is poised to grow in short order with very little effort in the hands of almost any buyer, thanks so solid foundations all-around.
In terms of marketing, this eCommerce company has seen consistent YOY growth with only minor social presence and zero dynamic blog content. Absolutely no paid advertising or SEO campaigns have been implemented, these would all be easy additions for new ownership to increase sales right out of the gate. Yet to tap into any kind of direct email marketing, this eCommerce company also comes complete with over 10,000 cleaned, opt-in records in its own database, leaving the door wide open to outbound marketing.
Currently offering over 250 SKUs across two well-recognized brands, scale potential for this company looks exceptionally bright. Already visible on Wal-mart.com but yet to really pump the platform, this retailer is ready to dive deeper here, just as it is to branch into additional sales platforms – eBay, Pinterest, Etsy, Amazon EU/UK and more. With a brand-new, hugely polished DTC eCommerce website recently completed, the value propositions of this acquisition speak for themselves, and they speak volumes.
