WebsiteClosers® presents a 14-year, highly automated B2B platform operating at the crossroads of cybersecurity and digital SaaS distribution. Built for scale and resilience, this company delivers instant-access cybersecurity software to a global network of IT Resellers, Managed Service Providers (MSPs), and Value-Added Resellers (VARs) through a proprietary digital interface that is as secure as it is scalable.
Business Model
The business operates as a white-label digital wholesaler for cybersecurity software, offering more than 570 software SKUs across top-tier vendors in categories including antivirus, anti-malware, endpoint protection, VPNs, internet security, and beyond. Customers—primarily IT resellers—use a self-service portal to purchase licenses, manage client accounts, and automate renewals without requiring hands-on support. Approximately 85–90% of all revenue is derived from repeat buyers, reflecting a high degree of customer stickiness and recurring revenue.
The business serves a base of 1,900+ active users, with over 826 transacting so far in 2024. With no outbound sales team and zero paid advertising to date, growth has been driven organically through word-of-mouth, referral activity, and the company’s strong reputation—evidenced by 28,000+ 5-star reviews and a proprietary email list exceeding 70,000 industry contacts.
Technology & Infrastructure
The company’s competitive edge lies in its proprietary automation platform. Designed to eliminate friction at every stage, the system handles instant license delivery, automated renewal notifications, fraud protection, and secure payment processing via Stripe, PayPal, and BitPay. The user interface is intuitive enough for new resellers, while the backend architecture is robust enough to support advanced scaling.
There are no physical goods, warehousing, or international trade barriers. The platform is digital-first and fully cloud-based, allowing it to operate globally with near-zero fulfillment latency. As a result, the company enjoys an average order value of $60 and a Customer Lifetime Value exceeding $10,700—with some clients spending over $60,000 during multi-year engagements.
Operations
The business is lean by design. Day-to-day functions are managed by a small, dedicated team: a reseller support manager, a part-time bookkeeper, and one sales coordinator. Founders invest fewer than 2 hours per week, focusing only on strategic oversight. There is no debt or liabilities on the balance sheet, and all vendor relationships are long-standing and well-documented, providing continuity and strong margins.
Business Broker Takeaways
1. Extremely Low Owner Involvement: Fully automated with under 2 hours per week from founders
2. Cybersecurity Powerhouse: 570+ SKUs, 85% repeat revenue, $10,700+ CLTV
3. Scalable Infrastructure: Proprietary platform, no physical inventory, no fulfillment risk
Growth Opportunities
This business is just beginning to unlock its growth potential. Key opportunities for a new owner include:
• Email Campaigns: With a 70,000-contact database and no current outbound marketing, email automation alone could produce immediate ROI.
• Referral Engine: There’s no formal referral program in place—despite organic word-of-mouth growth being the company’s largest lead source.
• International Expansion: Currently, 70% of orders are U.S.-based. Expanding presence in underpenetrated markets like Europe, Latin America, and Southeast Asia could meaningfully boost volume.
• Product Expansion: Adding adjacent offerings such as password managers, cloud storage, MFA tools, and identity protection suites could lift AOV and open vertical markets.
• Segment Bundling: Custom bundles for verticals like education, healthcare, or legal would create tailored value propositions and appeal to niche resellers.
This is a rare opportunity to acquire a mature SaaS distribution engine with deep roots in the $200+ billion cybersecurity market. Built with technical sophistication, operational simplicity, and financial discipline, this company is a true turnkey platform for any buyer seeking immediate recurring revenue, global reach, and scalable infrastructure in the booming world of digital security.
