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25 Year eCommerce Leader in the Cutlery, Knives, Shaving & Security Products Verticals – 30% Repeat Order Rate – 530,000+ Social Media Followers

Tactical Gear

Website Closers® presents a 25-year established eCommerce Website – a remarkable, very rare offering in a niche segment. The target is a worldwide leader in all things Cutlery, Shaving & Security, including a massive assortment of Knives, Tools and Survivalist Gear. Since 1995, the business has grown tremendously to become the category leader in both product assortment and customer service. They also offer a wide range of custom-made knives that are difficult to find elsewhere.

From Folding Knives to Combat & Tactical Knives, to Kitchen Cutlery, Multi-Tools and Tactical Gear, virtually any product in these categories can be found at this super high-end, modernized eCommerce Storefront. With 27,000+ active SKUs across 11 market segments, and a specialty in knives, swords and tactical gear, this amazing opportunity boasts a $145 Average Order Value via 50,000+ daily unique visitors. Already carrying an unrivaled following, this brand has a Repeat Customer Rate of 30% and more than 530,000 Social Media Followers. Operating with a 100% inventory model, this company sells products from almost every top name brand in the knife, tactical gear, and survivalist industries, including Swiss Army, Zero Tolerance, Benchmade, and Boker. A prominent thought leader, this brand has a vastly followed blog and YouTube channel that focuses on knife safety, use, comparisons, reviews, and more.

With such a large variety of products, this business is ready to branch out to other sales channels, other online marketplaces, and to begin monetizing their already strong social media presence. Additionally, the creation of an in-house line of products, based on a 25 year history of customer interaction and learning what consumers are looking for in a product, could drive an exponential increase in sales and increase profit margins.

Requiring only 20 weekly hours from current ownership, this company is easily run. Ownership will fully train the incoming ownership on the business and make themselves available for anything necessary during the transition period. Ownership is currently responsible for participating in high level meetings 3 times a week with the 6 executives running the day to day, and an afternoon development meeting. There is also a weekly social media marketing meeting.

With a highly skilled team in place, this company has 35 long term employees where most team members have been at the company for more than 6 years. Experts in all aspects of the business these employees are effectively able to keep the company running to deliver a mostly hands-off business. Alleviating the need for such a large team, an incoming owner could consider switching over to a 3PL or the expansion onto Amazon to augment with a proportion of products being stocked through FBA.

Shipping between 500 and 1,100 products a day, this incredibly lucrative opportunity carries a strong operational framework that is swiftly scalable into adjacent verticals as well as further development of sales channels. Offering an email database of more than 250,000 contacts, engaging in strategic email marketing campaigns to generate even stronger consumer interest seems like low hanging fruit. Building on this unshakable foundation, the incoming owner could engage in affiliate marketing, influencer marketing, and PPC campaigns that should further this brand’s reach and awareness.

An invaluable offering in a unique sector highly influenced by this company, this offering stands above the competition. Carrying products from all well-known brands in the industry as well as a strong following across Instagram, Facebook, Pinterest, YouTube, and Twitter; this company has an unparalleled market share in each and every market sector that they participate in. A highly profitable and readily scalable investment, this business is a force unto itself that promises incomparable, lasting success for any lucky new owner.

This eCommerce Website Represented by:
Technology, Internet & Website Business Brokers
Listing ID:  WC2260
Asking Price
$ 41,000,000
Cash Flow
$ 5,432,834
Gross Income
$ 30,739,539
Year Established