Website Closers® presents an established eCommerce Liquid Supplements Brand of almost three decades. The company has arisen as a prominent player in its category, attracting a loyal audience through exceptional customer satisfaction.
This niche market reached $42 billion in 2022, with projections indicating significant growth. The sector is expected to expand by 8%, reaching an estimated $93 billion by 2030. Several factors drive this development, including increased health awareness, fitness trends, and nutritional deficiencies.
Liquid supplements thrive in a dynamic market characterized by low competition. The complexity of manufacturing and the challenge of perfecting taste create barriers to entry for potential competitors, enabling this brand to flourish.
The business not only owns a successful brand but also a manufacturing plant. While the manufacturing arm is not for sale, it offers substantial advantages to a potential buyer. Upon acquisition, a new owner will gain control over the process, ensuring product quality and consistency. Moreover, product costs can be pre-agreed at current levels, preventing unexpected fluctuations.
Over the years, management has amassed valuable intangible assets, including videos, testimonials, and marketing materials. These resources can be leveraged to continue scaling the brand, setting the stage for remarkable growth.
The company’s journey commenced 25 years ago, and they’ve since marketed products successfully on Amazon and a Shopify-built website. Products comprise diverse multivitamins and supplements designed to address various health concerns, including bone strength, weight loss, vision, brain function, and hair, skin, and nail quality.
A portfolio encompassing 28 popular SKUs is sold exclusively under the brand name. Across the range, an average order value of $65 is achieved, with no single product dominating sales. Top-selling items include multivitamins for children, women, and men respectively.
Sales remain strong throughout the year, with a characteristic spike around New Year, driven by healthconscious resolutions. The typical customer is a woman aged 40 or older who frequently places orders for multiple products to cater to her family’s wellness needs.
While the business enjoys strong sales through its website, 70% of revenue is generated through Amazon. Various factors drive this robust presence. The company utilizes FBA for efficient shipping and logistics and management now maintains three months’ worth of inventory to meet rising demand.
Key to the brand’s success on the world’s most prominent marketplace is highly enthusiastic customer reviews, fostering authenticity among prospective buyers. Beyond direct-to-consumer sales, approximately 10% of revenue is derived from major retail distributors. This segment has growing prospects due to the expanding health and beauty sectors and the increasing preference for liquid supplements.
Marketing plays a pivotal role in the company’s success. Its website attracts over 16,000 unique monthly visitors, underscoring a robust online presence. This organic traffic is further amplified through various strategies, including PPC ads on platforms like Facebook, Instagram, and Google.
Management also invests in SEO, focusing on backlinks and a keyword-focused blog to enhance search engine rankings and website traffic.
With a substantial email database of over 60,000 subscribers, they also leverage email marketing to promote products. Additionally, emphasis is placed on maintaining an active social media presence, engaging with the target audience, and fostering a community of loyal customers.
A significant benefit for a potential buyer is the company’s efficient daily operations, managed by an experienced team, including a full-time Amazon manager and two in-house sales managers, among other key staff. The current owners primarily focus on inventory management and overseeing their proficient team.
This is a unique opportunity to invest in a well-established eCommerce brand operating in a proliferating niche. Low competition, paired with the advantages of manufacturing control and effective marketing strategies, positions this brand for future success.
The sellers are open to a flexible transaction structure but aim to retain between 20% and 30% equity. This retention demonstrates their belief in the business and a commitment to scaling it exponentially with capable strategic partners. Their ownership of the manufacturing arm will facilitate ongoing involvement, ensuring smooth operations, stable pricing, and efficient order processing.
