This business is a Niche Market 232% YOY Growth SBA Approved ad publisher specializing in in the Active Military community. This is an extremely niche market, which remains highly scalable in it’s vertical, with potential to begin relationships with national brands. A huge in to one of the most loyal demographics out there, the current owner has a large database waiting to be leveraged, along with advertising that appears in front of every enlisted American worldwide on a weekly basis. New owners can step into a well-established, easily run business and make it shine.
This business publication is currently the only website of its kind canvassing over 85% of the Active Duty Military Bases in the U.S. The publication is extremely niche – providing business owners with an in to market specifically to military personnel which wouldn’t otherwise be possible because of DOD restrictions. Currently the business is working with over 210 advertisers, with a one year contract rate and 55% renewal rate.
This is a highly scalable opportunity, with expansion possible including lead generation which can be replicated in a variety of verticals (including Veterans, National Guard & Reserve Bases which are untouched market areas). Also, opportunities exist by expanding to national brands and chains that the business is currently in talks with.
Other opportunities for growth include adding more sales staff to increase revenue, increase outbound email efforts, and revamping of the website (which is in the beginning stages on implementation). Included is a lead list of over 100,000-150,000 potential leads with contact info and entire customer base current and past. Ads are placed twice a year in The Military Times (physical publication) which is distributed to every military base in the world weekly. This is a supreme opportunity to step into a highly sought after but seldom accessible market – the U.S. Armed Forces.
