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Amazon FBA Brand | Post-Surgery Pain Relief Products for Women | Growing Every Year Since 2021 | Numerous Patents Pending

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Website Closers® presents an Amazon FBA Brand in the Pain Relief products subcategory of the HealthCare vertical. The company creates its own high-demand products designed to promote post-surgery comfort among its women buyers. These products are unique to this business. With products sold under their brand name, the brand’s products have become very popular on Amazon, where some have become No. 1 Best Sellers in the Health and Homecare categories.

The brand specializes in creating innovative recovery and wellness products that focus on numerous medical conditions. The brand’s medical pillows for recovery from mastectomies and hysterectomies have made them leaders in this vertical and moved them well beyond what competitors are offering. This has given the company an increasingly loyal customer base who are giving them plenty of glowing 5-star reviews on Amazon.

The business maintains a high customer satisfaction level, and with an Average Order Value of $40, their evergreen products sell steadily throughout the year, depending on the healthcare needs of the buyers. Their customer base, primarily women ages 40 and older, has come to rely on the powerful impact their SKUs have on their health and recovery. The company has sold its products to moms, athletes, and elderly women looking for ways to meet their bodily needs.

Their SKUs are designed based on market research. The company looks for products in the Pain Relief vertical with at least 10,000+ search volume, and the potential to sell at least $10,000 worth of products. The company then provides their own design and styles while continuing to launch new ones. There are 10 new high-demand products in the development stage, expected to drive sales higher in 2025 once they get listed on Amazon.

Fulfillment by Amazon manages inventory, shipping, and customer service, enabling the current owner to work as little as 5 hours per week, mostly focusing on helping to design new SKUs. While Amazon manages most daily tasks, the company employs a full-time operations and supply chain manager and four part-time workers who handle creatives such as graphic design. Now 5 years old, the business is ready to be scaled quickly by an ambitious investor.

Operating in the highly profitable field of Health Care accessories, and with the global medical pillow market valued at $3.5 billion, this business provides a clear opportunity for a U.S. Buyer to acquire this company and quickly scale it. Launching an international expansion on Amazon’s foreign platforms and adding new sales channels such as Walmart and Target would be highly effective at driving sales higher. So would continuing to launch new and unique products and launching a social media marketing campaign that would include partnering with influencers. The company could also develop its website and start marketing B2B accounts to retailers.

Business Broker Takeaway

Our analysis of this business shows that the value propositions present are strong for a first-time buyer looking to get into the online space. We are excited about this business for 3 important reasons:

1. Turnkey Operation. SKUs are stocked in Amazon warehouses, with a two-month backup buffer stored in 3PLs since they have a high inventory turnover. This cost-effective and simple supply chain and operations enable the owner to work just 5 hours per day. Before products get delivered to FBA, their SKUs go through a rigorous inspection and Quality Assurance process that adds authenticity to their items. The brand has used that process to tout how safe and medically tested their SKUs are. An experienced team is in place, including employees who oversee product design, PPC ad spends, content creation, and graphic design, and no special skills are required to operate this company. Anyone with general knowledge of running an Amazon business can quickly manage operations.

2. Limited Competition. The company’s goal has been to promote the health and well-being of its customers without them having to take medicinal drugs if possible. Each product they market is uniquely designed and highly innovative and covers almost every body part to support an individual with health needs. There are no competitors who have created products similar to their SKUs, which is why the company has grown so rapidly and maintains several best sellers on the world’s largest eCommerce platform.

3. Marketing Opportunities. Having relied on PPC ads and high-converting images on Amazon and Google to drive sales, the new owner has plenty of digital marketing tools available to scale this company. In addition to investing more robustly in social media marketing, it’s notable that the company hasn’t even tapped into the potential that SEO offers. That could include fully optimizing their website and ensuring their product descriptions have the right keywords that people are searching for. The company is now developing a blog for the website and could begin collecting emails in its database for future email marketing campaigns.

Conclusion

This acquisition has enjoyed rapid growth and increased popularity with its loyal customers in just 5 years and has become an industry leader known for its evergreen products, while also being recognized as a market leader in pain relief products for women. Even without an extensive marketing campaign, the company has grown substantially in a short period.

The company’s turnkey operations don’t require much work by a new owner, and with an existing customer base that is still growing for their popular products, new advertising strategies and additional products could quickly attract large numbers of new customers.

This Company is Represented by:

WebsiteClosers.com

Technology, Internet & eCommerce Business Brokers

WC 3575

Asking Price
$ 1,660,000
Cash Flow
$ 385,263
Gross Income
$ 2,403,092
Year Established
2020
Employees
5

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