Website Closers® presents an Amazon FBA eCommerce Brand that has leapt past their rivals in the Recreational Home Trampoline market with their line of proprietary, specialized, and safer trampoline products. They have thrived on Amazon, which now generates 85% of their total sales and features thousands of enthusiastic reviews from their customers. Their products offer various unique features that protect users during play, such as safety nets. The products collectively have an Average Order Value (AOV) of $330. They enjoy strong daily sales and monthly profits, fueled by the growing brand awareness and reputation that surrounds their products.
After their year-over-year (YoY) growth surpassed their expectations, the brand began launching multiple new products in 2023 to make the most of their newfound momentum. One of the foundations behind their success was, and continues to be, their social media skills. They use YouTube video marketing to find and engage with potential customers, with their videos showcasing the fun and excitement their products can bring. Their YouTube Channel has generated over 268,000 views at the time of writing and has played a significant role in the average rate of 200 products they ship out every day.
Business Broker Takeaways
1. Solid Brand Identity. The brand has defined themselves as a “fun-for-everyone” company, with their trampolines being marketed as a great family bonding activity. Their products are also useful for parents interested in getting more exercise into the lives of their children and themselves, as trampolines combine fun with physical activity. In an era where children and adults alike are hooked on the internet, games, and phones, many parents have embraced trampolines as an entertaining way to keep their families healthy and active.
The positive messages that surround their products has solidified their reputation in the market and among their audience, with many of their customers’ reviews mentioning that they were directed to the brand by family and friends who had made purchases of their own.
2. Proprietary Products. They have quickly built brand recognition in their niche through their high-quality, aesthetically pleasing SKUs, which feature enhanced safety measures. The company has increased their product roster to 19 SKUs with different sizes, color variations, and pole configurations to suit the preferences of different customers. The brand has consistently worked to improve themselves as they’ve grown with new products and are currently in the process of creating smaller indoor trampolines designed specifically for fitness.
3. Polished Marketing System. Their Amazon storefront has thrived in part due to the platform’s excellent internal marketing system, which includes PPC ads to effectively target new customers. The brand bolsters their traffic by running ads on Google and have expanded their marketing to include influencer campaigns on Amazon and their Instagram accounts. Some of these influencers are local celebrities, with the company primarily looking to recruit young, fit moms with children aged 5 to 15 to show how beneficial their products are for physical fitness.
They generate organic traffic through their SEO-polished website, email marketing that targets their 4,000+ subscribers, and various social media accounts. These efforts have given them an average of 20,000+ unique visits to their website every month.
Manufacturing & Operations
The company sources their products from 2 key suppliers and are in the process of launching automated product lines to support future growth. Their SKUs are made specifically for their unique technical and design details to be sold under their brand names, with several of these SKUs being top sellers. The company keeps up to 2 million in their inventory at their 3PL to meet demand and to offer same-day shipping through Fulfillment by Amazon (FBA).
The brand sees steady sales throughout the year, with profits peaking during Black Friday, Christmas, and the spring and summer months of March to August. While Amazon has been their most profitable storefront, they also sell from Shopify. Their average customers are typically parents between the ages of 25 to 46, with young mothers praising their trampolines’ improved safety controls as one of the main reasons they bought from the company.
Current ownership spends as little as 10 hours per week on operations, which they primarily spend exploring growth opportunities. The company’s daily operations are managed by their qualified team of full-time employees, which includes an Operations Manager, Branding Manager, Customer Service.
Conclusion
The company’s exclusive product line and fantastic brand messaging has launched them up the ranks in their niche, and they are determined to continue meeting customers’ expectations as they grow. This deal is a great opportunity to hop into a steadily growing market and add a brand that puts the “fun” in “functional” to your portfolio.
