Website Closers presents a B2B services business with a vibrant and loyal client base of businesses devoted to pet care. This decade old company provides proven consulting and staff training services to established businesses and entrepreneurs that want to start their own business in the pet care industry, with approximately half of their revenue being generated through recurring revenue from ongoing services.
As the company has discovered, there is a large demand from entrepreneurs that are eager to launch a pet-related business. If there’s one thing Americans truly cherish, it’s their pets and according to the American Pet Products Association (APPA). 70% of U.S. households, or about 90.5 million families, own a pet.
Other consumers are committed to treating their pets to gifts on holidays, and it’s no surprise that pet industry expenditures were up by more than $107 billion in 2020.
With that kind of consumer base to target, it’s no surprise so many entrepreneurs see the potential for great success in operating a pet care business. That’s given this consulting firm an expanding client base eager to learn the best techniques for operating in the pet care service industry, which has been growing for the past three decades, with more than 30,000+ service providers in the U.S. alone.
With their one-year consulting program being offered at $19,000 and with more than 90% of those clients having renewed for a second year in 2021, the company is enjoying high monthly recurring revenue for a client base that now includes nearly 1,400+ active clients and a client list that exceeds 8,000+.
To get a better understanding of how this company built up such a strong operation, let’s review their history and achievements.
Launched in 2013, the company set out to become duty experts in staff training and business consulting for the pet service industry. As their services have expanded, so has their audience, and now includes dog daycare owners, boarding facilities, groomers, trainers and veterinarians.
Most of their clients are independent business owners, although they have also cultivated strong relationships with franchise and corporate owners as well.
Their signature business consulting programs are diverse and include programs that walk a new entrepreneur through the five stages of opening their business; one for established businesses that want to grow; and their yearlong Profit Network for companies eager to scale.
They additionally offer staff training programs that teach pet care company staff about canine body language and how to work safely with dogs, and how to onboard new employees faster while reducing training hours.
Their online membership program also comes with a library containing a wide range of blogs, videos, and other valuable resources for their clients to take advantage of.
Their subscription courses are among their top selling products.
After 9 years in operations, the company is debt free and any capital needed for scaling could be pulled from the company’s profits, which exceeded $1.2 million in 2021. By the end of that year, the company had 1,395 active clients, and no single client was generating more than 1.76% of annual revenue, with 744 becoming subscribers to monthly programs that generate 55% of the company’s revenue base.
In 2021, 48% of their clients returned compared to 2020, and by the end of 2021 their Average Lifetime Client Value was $1,295+ and their Average Client Value was $851.
With high profit margins of 61% and a 33% growth rate in 2021, the company is an entirely turn key one that can be operated anywhere, without the need for a physical office. This is a business that also has enormous scale potential.
The company has already received significant national attention for launching their first enrichment-based model of dog daycare, an innovation within this lucrative field that encouraged the PetSmart national chain to reach out to them for consulting services.
Today the coaches who are part of their training programs are current owners of (or have owned) their own pet care facilities, with professional certifications in the animal care industry.
Their sales strategy has been to sell primarily through email marketing, employing a digital marketing campaign that brings clients to their email sales funnel. This is focused on selling the company’s staff training memberships and business consulting services to generate recurring revenue, with an email database of 8,288+ subscribers they can market to.
They have a strong social media presence that boosts organic traffic on Facebook, YouTube, and Instagram. Facebook has become the most robust platform for them since it includes a public Facebook group for pet care business owners and their staff.
They have an SEO program that includes publishing blogs regularly to generate organic traffic and expand their customer base, and it’s working since the company receives an average of 4,700 monthly visitors to their website who participate in 6,800 monthly sessions and 14,000+ pageviews.
The owners handle all daily tasks, with the assistance of two part- time employees who focus on customer support and business growth and development. Because so much of this company is highly automated, the owners spend between 20 and 32 hours a week running it.
With a loyal and growing customer base, this company has terrific opportunities to scale fast and the high monthly recurring revenue to finance numerous expansion opportunities. Just as pet owners love their pets, so pet care business owners love this company and can help it grow fast.
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