This business represents a unique opportunity to acquire both a Contract Manufacturer for Beauty Products, as well as 2 high growth eCommerce Beauty Brands (Men & Women), all in one rolled up company. This business owns and operates a Contract Manufacturing Facility in the Midwest that produces their own products in the Beauty Category, as well as products for other brand owners.
The company operates in a space with high Repeat Order Rates, 29% Net Margins and a whole world of expansion opportunities immediately available. A staff of 15 makes this a great platform opportunity for suitors looking to get into either the Contract Manufacturing space, and/or for one looking to dive into ecommerce Retail with a team of professionals, already on staff.
The company is a leading provider in the Beauty & Personal Care space, providing 100% pure, natural and organic skin, hair and beard care oils on Amazon.com and Amazon.ca. And because they buy all of their own ingredients in bulk, their margins are very strong compared to competitors in the space. The business has grown significantly since 2013 by committing their company and its vision to natural products, brand building and world class customer service. Expected CAGR between 2018 and 2022 is 17%.
The stickiness of the Brands has resulted in over 114,000 Repeat Customers since 2015. Additionally, because the company is also its own Contract Manufacturer, they have a direct connection with a well-known U.S. Laboratory to assist with R&D for new product development.
Because of their decision to open a contract manufacturing facility, this has generated an excellent foundation for success, including supply consistency, short lead times and an ability to launch and test new products at low cost and quickly. Few others can replicate this. Additionally, now that the company has built up its products on the Amazon platform for so many years, the over 15,000 product reviews have established the company’s 2 brands as market leaders and super high velocity sellers. The company is now a Top Seller in the Facial Oils category, an unprecedented fete, especially given that roughly 75% of all online search starts at Amazon for the Beauty Category.
The appeal of this business is second to none, having reached every corner of its market thanks to exceptional branding, a commitment to leading edge products and a savvy lineup of fast-moving SKUs. Their reputation on Amazon has accelerated their growth, and there will be no looking back as a new owner comes into this well-oiled machine and helps further fuel the fire. Additionally, the Contract Manufacturing side is planned to grow significantly as well with a promising customer pipeline already built. No sales force or marketing is currently in place for the manufacturing side – but there should be.
A complete platform, this business is set up for success and has the foundation necessary to build upon in the near term. eCommerce Fulfillment logistics are managed by Amazon (Fulfilled by Amazon – FBA) from head to toe and all back-end operations are handled by 15 high-quality staff members. No stone has been left unturned by ownership in their quest to blow the doors off the skincare segment and dominate Amazon.
This Contract Manufacturer & eCommerce Retailer Represented by:
Tech & Internet Business Brokers
Listing ID: WC2005
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