WebsiteClosers® presents a B2B Digital Business that offers Residential Construction Plans designed for builders and contractors looking for ready-to-go home designs. Built around a large catalog of proprietary residential plans, this 13-year-old business runs without employees, inventory, or in-person operations. Everything is digital. Buyers get a full set of house plans, branded with their logo, delivered through a secure file link. The product is simple, scalable, and built for the B2B space.
With a strong foothold in New Zealand and Australia and a growing presence in the U.S. market, the brand offers builder-exclusive, proprietary plans that are not available on consumer-facing platforms. These plans are uniquely branded for each client, delivering a distinct value proposition that sets the business apart. Builders using these plans typically work on homes in the 700 to 2,200 square foot range. Most of them are small to mid-sized contractors, making $1M to $10M in annual revenue.
Operating without physical inventory or fulfillment costs, the company has built a robust digital infrastructure, highlighted by its proprietary library of over 300 home designs. The business offers three main products, with its flagship offering accounting for approximately 70% of sales. With an average order value of $2,038, the company derives most of its revenue from New Zealand and Australian clients, while the U.S. and other regions represent an area ripe for expansion. This business comes with an email list of 7,000 builders and a well-designed website that attracts an average of 3,900 monthly visitors.
The brand boasts a customer base of 514, up from 444 the previous year. That’s a 16% increase without pushing marketing hard. Approximately 30% of clients return for additional designs, underscoring the high customer satisfaction and value the business provides. Marketing efforts are primarily conducted through Meta ads, SEO, and email, supported by a dedicated builder-focused subscriber list.
Business Broker Takeaways
1. Strategic Positioning. The business is uniquely positioned with builder-exclusive plans, offering high margins and significant growth potential, particularly in the U.S. market. The opportunity to expand the design library through external collaborations further enhances its competitive edge.
2. Lean Operations. The company operates with minimal overhead, requiring only 5-10 hours of work per week, focused on email marketing and plan creation. The absence of employees or contractors simplifies management and allows the owner to focus on strategic growth initiatives.
3. Transition Support. The current owner is committed to providing up to 12 months of support post-acquisition to ensure a seamless transition, offering the buyer a solid foundation to build upon.
There is still plenty of room to grow. The U.S. market is wide open. Builders in states like California, Texas, Florida, and Ohio are already placing orders, despite no direct outreach. Australia also offers more room for sales, and local builder associations could be strong partners. A buyer could also build out a new revenue stream by offering websites to builders that are bundled with the design packs, branded, and ready to launch.
For a strategic buyer with a background in marketing or digital services, this is a clean and focused business with clear upside. The systems are already in place. The designs are proven to sell. And the product fits a growing global market of builders looking for fast, affordable, ready-to-brand solutions.
With a strong foundation in the Australasia market, this digital business is primed for expansion, especially as the building industry anticipates a rebound. The combination of exclusive, high-margin products and the support from the current owner offers an attractive opportunity for a buyer with marketing expertise or strategic distribution capabilities.
