WebsiteClosers® presents a dynamic Direct-to-Consumer Beauty Brand positioned to dominate a specific and underserved segment of the personal care market: hormonal hair growth in women aged 45 and older. With a patented facial epilator at the core of its offering, this business has built a defensible niche in the premium beauty category. Operating on a fully stocked inventory model and supported by a global fulfillment infrastructure, the brand efficiently serves major markets across the U.S., Canada, Europe, the UK, Australia, and New Zealand.
In just three years, the company has achieved strong momentum, with backend systems, documented SOPs, and a trained team in place to manage operations. The model is highly scalable and built to support continued growth without requiring reinvention.
Product & IP
The company’s flagship product — a patented facial epilator — is supported by a suite of complementary offerings, including a full-body hair removal device, an essentials kit with detachable heads, and a proprietary skincare line designed for post-epilation care. Exclusive manufacturing rights and patented design elements create meaningful protection against competitors.
Customer Base
The brand caters to middle-to-upper-middle-class women experiencing age-related hormonal changes. These customers benefit from a customer-first experience that includes clear, educational onboarding and trained support agents who help minimize returns and increase upsells. The company currently boasts a strong customer lifetime value and is seeing ongoing growth in its skincare subscription line, which represents a long-term retention opportunity.
Marketing & Fulfillment
Customer acquisition is driven by highly optimized paid advertising strategies across Meta, Google, and AppLovin. The company’s experienced media buyers use a well-documented playbook and real-time performance tools to maximize ROAS. With a global fulfillment model that delivers products quickly and reliably to multiple countries, the company minimizes friction from order to delivery.
Business Broker Takeaways
1. Patented Product & Defensible Niche. A patented facial device and proprietary skincare formulations make the brand uniquely positioned to serve a growing demographic with little direct competition.
2. Scalable Infrastructure. Systems, SOPs, and global fulfillment operations are already in place, allowing a smooth transition and turnkey scalability for new ownership.
3. High LTV Growth Potential. With skincare subscriptions on the rise and untapped geographic expansion available, the business is primed for long-term growth.
Operations
The company runs lean with a trained team overseeing all customer service, order processing, logistics, and paid media. SOPs are in place for every core function, allowing for minimal oversight from ownership. Refund rates are low due to product efficacy and the brand’s educational approach to customer onboarding. Support agents are trained not only to resolve issues but to convert refund requests into revenue-positive outcomes.
Growth Opportunities
With a long-term IP moat and proven performance, this business is ready for a buyer capable of scaling paid media, testing affiliate and influencer partnerships, or expanding product development. Opportunities include:
• Increasing subscription revenue through better funnel optimization and cross-selling
• Expanding product SKUs, including upgrades to the core epilator device
• Penetrating international markets through localized offers and partnerships
• Leveraging influencer marketing to reduce customer acquisition costs
This opportunity stands out in the beauty space not only because of its patented product and loyal customer base, but also because it offers a clear, scalable path to long-term growth with minimal operational friction. With a turnkey backend, expanding recurring revenue from skincare subscriptions, and strong unit economics already in place, this brand is ideally positioned for a strategic buyer or operator looking to scale a defensible, high-margin DTC business.
