WebsiteClosers® presents a Direct-to-Consumer Wellness Brand serving customers seeking support with everyday relaxation and sleep. This business has Seller Financing available. Established in 2022, the company sells handheld wellness devices, accessories, and gummy supplements through Shopify and Amazon. Their product range combines durable goods with consumables that encourage repeat purchases. Revenue increased 16% year over year in 2026, while seller’s discretionary earnings grew by more than 30%. An established operating team allows the owner to oversee the business in approximately 2–3 hours per week.
Financing
Seller financing is available to a Highly Qualified Buyer, strengthening the acquisition opportunity through a more flexible capital structure. By financing a portion of the purchase price, the seller offers the right buyer an opportunity to retain capital for strategic investments and accelerate the company’s next phase of growth. Financing terms will be negotiated as part of the transaction.
Business Model
The company’s flagship product is a portable microcurrent device designed to provide a calming physical sensation through simple handheld use. Their supplement line includes gummies developed for sleep and relaxation, giving customers products they can replenish alongside their device purchases. Approximately 128 SKUs cover devices, accessories, and supplement variations. Average order value is $61.50 over the past 12 months and approximately $62 over the most recent 30 days, with a repeat customer rate of 10.2%.
The company develops products internally and manufactures them through partner factories in China, the United States, and Australia. The business works with these suppliers on product changes and ships orders in custom branded packaging. Their flagship device carries a permanently molded logo, although the manufacturer owns the tooling.
Trademarks are registered in the United Kingdom and Australia, with a United States trademark application pending. A U.S. patent application covering the device’s design and functional features has also been filed, with assignment to the business expected before the transaction.
Digital Marketing & Traffic
Meta and Google advertising are the main customer acquisition channels, supported by influencer content, organic traffic, and email marketing. Approximately 510,000 monthly website visitors and more than 500,000 email subscribers provide an audience for new releases, follow-up campaigns, and repeat orders.
Creative strategists, media buyers, and editors manage advertising content, while an outside agency handles email marketing. Social accounts across TikTok, Instagram, Facebook, and YouTube support product awareness and customer acquisition. They also use UGC as part of their advertising approach. Amazon sales began in July 2025, with marketplace accounts serving the United States and United Kingdom, which have grown 13% as of 2026. Demand remains steady throughout the year, with higher activity during holiday gifting and back-to-school period.
Operations
Fulfillment follows two models. Suppliers handle direct-to-consumer orders without requiring the business to purchase inventory upfront. Amazon orders are fulfilled through FBA, with about $90,000 in owned inventory, and replenishment orders are generally placed every two months. These channels support an average of roughly 500 shipments per day without a company-operated warehouse.
Customer service is managed through Richpanel by a support manager and seven virtual assistants. Their team handles approximately 200–500 customer contacts per day, depending on sales volume and seasonality. Automated order processing supports daily fulfillment, while advertising staff monitor campaigns and produce new creative material. The owner reviews performance metrics, monitors financials, and tests changes intended to improve conversions.
Growth Opportunities
Product development provides several growth opportunities. A premium version of the flagship device is being developed for a higher price point, and a bedtime sleep powder is planned to complement the existing gummy range. These additions could give customers more purchase options and support subscription offers around regularly replenished products.
A companion app has already been introduced to build customer engagement around the device. A buyer could develop that relationship through product education, follow-up communication, and related offers.
Activating Amazon PPC campaigns, pursuing retail distribution, and entering additional international markets would expand the company’s reach. Partnerships with relevant wellness businesses could also introduce their products to new audiences
Business Broker Takeaways
1. Scalable Operations. The business runs with minimal owner involvement, requiring only 2-3 hours per week for high-level oversight. This light operational load presents a prime opportunity for a new owner to focus on scaling and expanding the brand’s reach.
2. Earnings Growth. Seller’s discretionary earnings are growing faster than revenue, giving buyers a useful measure of recent business performance beyond sales growth alone.
3. Established Customer Reach. More than 500,000 email subscribers and approximately 510,000 monthly website visitors give a buyer an existing audience for new product launches, repeat purchase campaigns, and subscription offers.
Summary
This company’s unique selling proposition lies in their innovative product offerings, strong brand identity, and efficient operations, making it an attractive acquisition for those looking to enter or expand in the wellness industry. This business brings together an established customer audience, a growing wellness catalog, and operations that require limited owner time. Their existing sales channels and product development plans give a buyer several practical paths to expand the business.
