Website Closers® presents an eCommerce business that specializes in motorcycle parts, tools, accessories, and related Moto Gear. What sets this strategically developed company apart from its competitors is its astonishingly diverse product line of more than 120,000+ SKUs. Over the course of five years, the company has continued expanding, and with an average order value of $300, the company has a well rounded foundation that is ready for additional growth.
And speaking of growth, this company has already secured approval from new automotive distributors to sell additional products, including parts for cars, trucks, boats, and snowmobiles. This opportunity hasn’t even been touched yet, but adding these lines would enable the company to offer more than 500,000 SKUs, tripling the current product line. With such an exciting step on the horizon, this brand carries an unlimited earning potential.
Nationally, sales of motorcycles rose significantly in 2020, according to MotorcyclesData.com. Retail powersports sales were stronger last year than in the past three years, while off-highway motorcycle sales were up 18.9% from 2019. A lot of motorcycle dealers attributed the industry growth to the desire for a distanced outlet during stressful times of the pandemic. This jump in popularity has led to a parallel jump in the accessories and tools provided by this brand which is sustaining its growth into 2021 and beyond as aging bikes begin necessitating more and more care.
This company has also demonstrated just how well motorcycle parts as well as accessories including items such as jackets, boots, casual clothing, and gloves, can sell online. Two of this brand’s top selling items are helmets and jackets.
Launched 5 years ago, this company has built their success on creating solid agreements with major suppliers across the U.S. This impactful framework has set them above the competition as a leading accessories-authorized dealer of motorcycle parts and accessories.
As the company grew and revenues increased, so did their SKUs lines, adding top categories such as riding gear, accessories, wheels and tires, snow gear, parts, sales, and closeouts. Within each category, the list of available products just continued to expand with demand and trends, increasing revenues even further.
The company has significantly diversified its sales platforms as well. While the company does populate its own Shopify website, they have seen lucrative sales come in from eCommerce giants such as Amazon, Walmart, and eBay. More recently, the brand has been approved for sales on the eCommerce sites Jet and Newegg as well. This brand did acquire – through M&A – a second business in 2019, which also sells motorcycle parts and accessories. That business has been in operation since 2004, giving them another well-established platform to broaden sales.
While sales tend to slow at the start of each year, this company enjoys steady sales throughout the balance of the year. The season for motorcycle apparel typically runs from mid-March through the end of September, with an additional spike in sales around the holidays. The business is seeing a new and encouraging trend, with sales rising in December and January for their winter and snow-related products. Besides helmets and jackets, their other top selling products include boots, globes, exhausts, and power commanders.
About half of their sales are generated through PPC ads on Amazon, while Google Ads have helped drive paid traffic to their Shoppify site as well. The company has largely relied on paid advertising to generate traffic and sales. These efforts could be further enhanced with the development of a stronger social media presence along with a lifestyle blog for SEO.
With strong revenues being generated through Amazon, this company has also enjoyed positive feedback from their customers. Their average Seller Rating on Amazon is 4.5 Stars, and they boast a 95% Lifetime Positive Reviews standing along with an Amazon best seller tag.
Providing a wide range of compelling SKUs, this brand offers parts for ATV, UTV, Off-road bikes, Street bikes, Snowmobile, Adventure/cruising bikes, and so much more. Capitalizing on some of the most frequently needed items, this company also sells LED Lights, seats, tires, exhausts, and shocks to keep consumers coming back.
The company has a highly efficient method of operations that limits inventory and has no warehouse requirements. That long list of SKUs is sourced mainly from local distributors and vendors in the U.S. with a few outliers in Europe.
90% of orders are handled in a dropship method, although a few items are stocked to account for tremendous demand.
These hands-off practices have enabled the owners to spend just 15-20 hours per week running this business, focusing mainly on customer service, placing orders, and updating their data and inventory. The current ownership is assisted by a part-time customer service representative but could optimize their efforts with the addition of a VA or virtual assistant.
A buyer could easily find ways to sharply increase profitability for this company. The most ambitious plan would be to take advantage of those new agreements and launch the available 380,000+ products this company has agreements for. The more products being sold, the more revenue this brand will generate.
The company could grow quickly in another way: by investing in proven methods to boost organic traffic. Already operating popular social media accounts on sites such as Instagram, Pinterest, and Facebook, they could improve their outreach practices across each platform to gain more awareness and loyalty.
A major strength of this company has been its email database, which now exceeds 100,000+ subscribers. The company has not invested much in email marketing campaigns but launching a regular informative email or one that promote specials and deals to such a massive database would definitely drive traffic much higher. With the development of a blog, a regular newsletter could also be established to retain consumer interest and encourage repeat sales.
There are plenty of reasons to feel confident about this company’s abilities to triple revenues in the short run. Motorcycle sales are on the rise, which has provided a major boost to the motorcycle gear and accessories industry, as the gross revenues for this company has demonstrated.
What it takes now is a buyer who is ready to embrace this company’s stunning success over the past five years and use creative means to rise to the next level of profitability.
This eCommerce Company Represented by:
Tech, Internet & Website Business Brokers
Listing ID: WC2338