This company is a branded eCommerce Retailer in the evergreen Jewelry & Accessories Vertical. With over 200,000 visitors a month and a 40,000 customer email list, this is a rare gem in this niche. Products are unique and exclusive. A small number of not easily reproducible SKU’s, and a highly efficient team has this business running like a well-oiled machine. Small warehouse needs and minimal workload make this an Internet Business that can be digitally operated from anywhere in the world. Scale opportunities via social media and influencers are real and ready to go.
The business focuses on fashion forward, affordable and high-quality jewelry for men and women in the under 30 demographic, with a focus on the travel and streetwear niches. All products are completely unique to the brand. The business stocks all pre-set designs, and recently introduced customizable and personalized products that are made to order and shipped from a custom fulfilment setup in China. For instance, you can put a name on a necklace or bracelet. These customizable products are being pushed hard by ownership because they have the largest potential for scale. There are currently 193 total products offered for sale, but current owners are in the process of narrowing down this offering.
This is a largely hands-off business at this point, with current owners investing 5-7 hours weekly, on average. Several contract employees are willing to stay on, including a Social Media manager, Influencer, and a Content Manager. No warehouse is necessary, so this could potentially be operated from anywhere in the world. To date, marketing has been focused on a combination on Facebook & Instagram ads, Google Ads and several micro influencers. Instagram has been the bread and butter, with posts daily. New owners could continue to leverage the brand that has been built to increase engagement, followers, social proof, UGC and sales.
This is a perfect eCom brand to jump into. It has everywhere to go. A buyer with a little vision and knowledge of basic SEO optimization can build this into an empire with a long-term ad buying strategy. This is a good one! Don’t let it pass you by!
