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High Growth, Multi-Branded eCommerce Retailer in the Toy Segment – Kick Scooters for Toddlers, Kids, Teens and Adults


This business represents a tremendous opportunity for an Entrepreneur to acquire a well-known, seasoned company with operations in the Toy Vertical. This company operates under 2 trademarked Consumer Brands that have developed a line of high quality, attractive Kick Scooters, Parts and Accessories for Toddlers, Kids, Teens and Adults, each designed specifically by age group. The Company uses eCommerce as its primary sales channel through its Branded Website and via The product mix includes 23 Scooters in multiple color variations along with parts and accessories. There are endless Scale Opportunities available.

The company has reliable suppliers in place, including proprietary, sole and exclusive relationships with most of the products it sells. Reliable suppliers, solid brand development, great exposure and ranking on the largest eCommerce platform in the United States (Amazon) and a small but well-versed staff make this Internet Business attractive to just about any buyer looking to get into eCommerce.

There is no experience necessary for this business. The owner is proud to train a buyer on the processes and intricacies of the business, and in fact, there are a number of SKUs already in the pipeline, ready to be sold, including a really exciting line of Electric Scooters.

The business offers the best, latest, and trendiest scooters for kids, teens, and adults.  Each piece designed for those who want to have fun or get around town with a smooth ride. Inventory ships direct from the manufacturers to Amazon. All products are FBA with thousands of 5 star reviews.  The business deals with just two suppliers with which it has strong relationships.

Current ownership works 12 hours per week overlooking the customer service reps, controlling ads and inventory, and overlooking in-house shipping of spare parts, etc.  There are, in addition, two offshore employees for customer service and social media, one secretary, and one part time bookkeeper. While there is warehouse availability, this business can be run from anywhere in the world.

Marketing has focused heavily on Amazon PPC, with some in-house Instagram, and influencer marketing along with Google ads, Facebook, some basic e-mail marketing. Most exciting is the presence and potential of the big box retailers. Costco and Walmart are already in the works, with Costco having already passed all inspections and test order of over 3000 pieces.

Scalable opportunities include a road map for electric scooters for kids which will be the first on the market with suppliers lined up with exclusive agreements, as well as many more teen and adult models. Big box stores and trade shows are on the ground options to explore. Virtual efforts include continuing to add new product lines and focusing on advertising in trade publications both online and offline to boost website sales.

This is a solid business, with nowhere to go but up!

This Consumer Products Brand Represented by:

Technology & eCommerce Business Brokers

Listing ID:  WC2006

Asking Price
$ 4,500,000
Cash Flow
$ 1,164,340
Gross Income
$ 5,109,365
Year Established

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