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High Repeat Order Rate eCommerce Brand in the Furniture Vertical – 15 Years in Business


This target is a well-established eCommerce Furniture Brand that carries an average order value of $1,720. With a focus on providing products of the highest quality, they have created a carefully curated selection of desired brands. This company provides elegant, well-designed home decor products from 50 domestic and international brands that sell in the US. Leveraging a 100% dropship model, this opportunity creates high returns with minimal sunk costs and upkeep associated with managing inventory. While this offering currently maintains consistent growth and revenue, there are many ways to expand these efforts and rapidly scale this eCommerce furniture company. Currently, this business generates revenue via one website with minimal social media posting and a small Google Ads campaign. This leaves incredible room to grow this brand’s recognition. Some convenient and efficient ways to generate extended traffic would be expanded social media optimization and paid media.

Working through a Shopify enabled website, this modern furniture company provides all the latest interior design styles. In fact, this offering carries over 5,466 SKUs that come with their own color palettes to choose from. The average customer for this business is someone between 30 and 50 years old who own their own homes and live near a major metro area. However, there is a lot of room to grow this market through partnership with interior design companies as well as organizations or franchises for office decoration. This transition is made easier since there is already a brand of this offering that focuses on office décor specifically.

The current owners spend around 35 hours per week on this company, split between 2 people. Their responsibilities mostly include organizing orders, tending to customer service concerns, shipping, and managing the financial tracking. This is a large advantage as it also allows for much of your time to be spent on scaling efforts as the new owner of this promising furniture eCommerce opportunity. This requires no specialized skills; a buyer of any background could easily step into the roles necessary to run this company and be trained by ownership.

This ever-growing opportunity has been in business since 2005. Their established branding and reliability will help give a buyer the solid foundation needed to effectively scale and grow this company. With an average traffic rate of 15,000 unique visitors per month as well as a 23% repeat customer rate, word of mouth and loyal clients provide a growing purchase pipeline that can easily be leveraged for extended profits and impactful growth.

This company has flourished tremendously through its retargeting practices and Google Ads campaigns. These initiatives can be meaningfully developed by leveraging professional marketing services as well as their existing social media pages and email database containing over 22,000 contacts. SEO practices could also be improved as these have not been updated since before Google’s new ranking algorithm came out.

As the current owners have slowly tapered off their social media presence, there is a huge opportunity in redesigning and relaunching these pages as well as adding in a Pinterest page as they do not have one yet. Pinterest is rather effective for furniture companies as they group users and posters by aesthetic interests. All these opportunities are just the beginning of all the ways an effective buyer like you would be able to bring this company to the next level.

This promising business is a widely recognized furniture company that leverages a convenient business model via Shopify for sales and dropshipping for powerful order filling at no extra cost or personal effort. This stylish company provides furniture from multiple brands to appeal to many audience types while maintaining an overall aesthetic that lends itself to one singular comprehensive brand. This careful balance of style, strategy, opportunity, and affordability are what make this offering so impactful both for its current owners and for the lucky buyer that acquires it.

This Dropship eCom Business Represented by:


Technology, Software & Internet Business Brokers

Listing ID:  WC2073

Asking Price
$ 689,000
Cash Flow
$ 199,247
Gross Income
$ 1,371,182
Year Established