The target company is an exciting new opportunity in the Health & Beauty Vertical. This scaling company has been in business for over a decade and has grown tremendously since inception.
The target operates via 3 primary sales channels: its eCommerce storefront websites, Amazon.com and eBay.com. Sales Mix is split 50/50 between the eCom sites and Amazon/Ebay sales. For the eCom sites, the domains are aged with historically-excellent organic traffic generation, which is augmented with well-tuned PPC Campaigns. On Amazon, the company enjoys a 5 star rating in the Beauty Category, which has been closed to newcomers.
As for growth, the Founders believe that there are a number of immediate, fundamental areas where this business can be scaled in the coming years:
– Expansion into additional product categories within the Beauty Vertical
– Using the power of Amazon to scale the business into International Marketplaces
– Expanding the Wholesale side of the business
– Expanding the existing product lines into additional brands
– Developing a larger presence with affiliate marketers
This business represents a full, complete approach to online sales and is an excellent opportunity for a strategic buyer to add to an Internet portfolio of sites. As a 100% stock and no drop ship company, and high volume sales that curates best-in-vertical pricing, a buyer will be taking on a growing, high margin Internet company with immediate scale opportunities.
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