This target is a Unique Fashion Jewelry Retailer specializing in 100% Lithuanian Baltic Amber Jewelry for Kids and Children, including Teething Jewelry, Amber Gift Sets and Teething Mittens. This is a fantastic, aged business that has high margins and is extremely easy to manage. There are multiple opportunities available to scale as well as taking over an extremely rare, highly aged Amazon Account that allows for daily payouts. This branded business was one of the first in a highly niche market, and has established connections to the most reliable supplier in the industry. With a hybrid inventory model, this business touches on all the major players in the market, including Amazon, website, Etsy, eBay, and Faire. With little done in the way of marketing and social media, this well-established brand is ready for an entrepreneur to take it over and make it shine.
Amber has been historically known to have homeopathic pain relief & healing properties, particularly useful in soothing teething toddlers. This is a highly niche market, with a loyal customer base that is prime for re-targeting and diversification of SKU’s. Trademarked and Brand Registered on Amazon, this business offers excellent diversification via its own DTC website, wholesale, and its Amazon Storefront where it is classified as an “Aged Seller Account” and it currently holds an Amazon Seller Rating of 4.9 Stars with 2,523 lifetimes reviews. Thanks to these certifications along with its superior customer service and quality products, this company has seen 20% in growth, a 18.66% return customer rate, a $27.00 an average ticket on its DTC site, and $280 on wholesale.
Amber has been certified authentic by the Gemological Institute of America and fully tested and compliant with CPSC safety standards for children’s jewelry. A reliable manufacturer relationship is established, allowing a 3 to 5 day turn-around for orders. Orders are manufactured, expressed shipped, and then paid in full. Current owners use Amazon FBA and ship from a home office. This can easily be transferred to a 3PL. Because of the quick supplier turn-around, only a small amount of inventory is needed on hand. This Amazon Seller Account allows for daily payouts vs. the typical every two weeks ensuring ownership has access to cash flow daily.
This is a largely hands-off business, requiring zero employees, and on average a ten-hour workweek from owners to manage and maintain. This business is a well-oiled machine with smooth-running logistics already in place. This company can be operated anywhere in the world, and new ownership need not have knowledge in this segment, as current ownership is willing to train.
Marketing efforts have been minimal with no venture into social media, though accounts have been maintained and established. A well-managed blog exists (+120 unique articles). The products are eye catching and ready to be showcased on social media and at tradeshows. With over 250,000 website visitors in 2019, this company has been successful not relying on specific sales channels. Along with Amazon and its website, Etsy and eBay sales platforms have been utilized but opportunities exist to grow on platforms like Wal-Mart and Jet.com. New owners can gain instant revenue with paid traffic through Google AdWords, SEO advertising, email marketing with over 9,000 email contacts, Facebook, and Instagram which already has over 2,000 followers.
Other significant growth possibilities new ownership exist in increasing wholesale markets, branching out internationally by way of Amazon to other global markets like Asia or Europe, expanding the SKU lineup by introducing new products in other segments like natural wellness and baby segment, or attending and marketing to retail trade shows.
This business is the premiere brand name in this trendy niche market. Strong brand reputation, high quality products, impeccable customer service, and an established long term supplier relationship makes this highly specialized jewelry brand a real ‘gem’.
This Kids eCommerce Company Represented by:
Tech & Website Business Brokers
Listing ID: WC1039