The target is a Premium Exact Match Domain in a Luxury Goods Category that has been in operation since 2013. The company continues to generate over $600,000 in annualized revenue. The primary value proposition inherent in this business is not the revenue or the earnings – but the power of the domain – according to estiBOT, a domain appraisal and investment tool, the domain itself is valued at $225,000. This tool notes that ‘Massage Chairs’ as a keyword receives over 135,000 searches per month on Google, and over 680,000 SERP TERMs. Exact Searches for ‘Massage Chairs’, which directly leads to this domain is 6,600 per month.
Not only is the domain highly valuable by itself, but there is also a going concern business operating on the domain – both through the website as well as on the Amazon platform – through a large number of vendors that have been in place for a number of years. The business has largely been ignored over the past several years as ownership focuses on other business interests, so there is a significant opportunity for a business already in the vertical to take this domain and bolt it on to their current operations. Or, a newcomer, looking to get into the Massage Chairs and/or Luxury Goods Space, could also use this as a platform and scale.
Scale for this business is enormous. For instance, because the domain is easy to remember and clearly recognizable as “luxury” in the eyes of consumers, adjacent verticals could be used for scale, including products sold in high end Barber Shops, Saunas, Spas and Salons. Professional equipment for Nail Salons, Hair Salons, Massage Therapists and more could be added, especially if a sales team is charged with the task of bringing on new clients via a wholesale program. An expansion into Movie Theater and other luxury seating and equipment would also be an easy add-on. Also, the company is regularly contacted by massage chair manufacturers to start a proprietary brand of chairs and accessories, which could do very well using the experience gained through 5 years of historic sales to build the perfect massage chair.
Additionally, the option for customers to purchase the chairs and other products sold on the website through financing was added a few months ago and is starting to take hold. However, only customers with very high credit scores are approved at the moment, which results in many customers being turned down (about 75% of all customers currently requesting financing are denied based on their credit). Adding more financing companies that service mid to low tier credit profiles could potentially cause a surge in sales. This is a fantastic opportunity to jump into a growing retail market with highly consistent growth and robust infrastructure immediately at hand.
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