Website Closers® presents a business model that has an impressive 80% customer retention rate, which reflects strong ties to the Military community or people with a love for the Military. This business is a well-recognized Military Media Outlet with multiple commendations on their work and a 3-in-1 vertical – Military News Media, Ad Sales, and eCommerce, & Book Publishing.
A lean, skilled team of 7 individuals manage the content creation process, tech development, ad sales, and campaign ops, with some pro-bono military writers providing real-time content while their in-house software ensures their systems are user-friendly.
60% in recurring revenue, 3 major revenue streams, 80% Male and 20% Female demographics, Males 18 to 45 who like UFC, sports, and a fan of military news content like the movie American Sniper or Battleship. 80% of traffic comes from North America. 20% from the UK/EU/AU and abroad.
Why Are They Better?
One of the biggest selling points of this business is their large database of 680,000 subscribers, 50 million large website visits, and their 3 income revenue streams. The seller sees this as a remarkable opportunity to serve a target audience with mission-driven content that resonates. Their 3 major revenue streams — recurring subscriptions, advertising, and eCommerce & book publishing — are not just stable but show income diversity and scalability here.
Subscriptions make up 60% of their income, supported by an 80% retention rate, which reflects just how loyal their audience is to this. Advertising revenue is 35%, with scaling potentials through bigger budgets for ad sales contracts. The remaining 5% comes from eCommerce & book publishing — selling branded Tees, Cups, Tactical gear, Hats, hoodies, Eyewear, Footwear, Wristwatches, Electronics, and Water Bottles — offering consistent additional revenue.
Ideas To Scale
Scaling this business comes with clear opportunities to drive exponential growth there. The seller believes that an actual sales team for the ad sector will quickly open the door to larger brand deals, boosting their ad revenue. A new buyer has the opportunity to show their business skills in driving a content business, especially if they have experience in journalism or as a writer or SEO expert, by creating a paid customer acquisition strategy that would also increase their audience drastically. Social media is another low-hanging fruit, and hiring a growth hacker to manage those channels could increase traffic and engagement. Look into partner with other military brands as a game changer for scaling online presence.
Business Broker’s Takeaway
Our analysis of this business shows that the value propositions present are decisive for a first-time buyer looking to get into the media and eCommerce space. We are excited about this business for 3 important reasons:
1. Their Strong Multi-Revenue Model with Loyal Repeat Customers. This business flourishes with thanks to a well-structured revenue model. A solid 60% of their income comes from recurring subscriptions, while 35% comes from ads, and the remaining 5% from eCommerce and book publishing. This means the buyer can look forward to a nicely balanced income model! What’s even more impressive is the subscription revenue, which has an incredible 80% retention rate, showing subscribers loyalty to their content. There’s also an exciting potential in advertising, which the seller has pointed out. With an ad sales team, the business could get an increase in budget for contracts and growth opportunities. Although eCommerce and book publishing make up a smaller share, they reliably support the business’s bottom line, creating a revenue mix.
2. Their Massive Audience and Subscriber Base. This business attracts an incredible 50 million website visits yearly with 680,000 Military enthusiast subscribers! With this kind of audience, a buyer can set up targeted marketing campaigns, boost conversions, and generate leads. These numbers highlight the trust this business has fostered in their industry, allowing buyers to jump right in with an already engaged and substantial customer base.
3. Scalable Operations Ready for Expansion. This business operates efficiently with a lean team of 7 managing content, technology, ad sales, and campaigns. The streamlined structure is primed for growth without requiring significant additional resources. Some key scaling strategies include an advertising sales team, an increase in high-quality content production, a paid customer acquisition plan, and more. A buyer can scale quickly without overextending operational capacity.
This business represents a compelling acquisition for anyone seeking a proven, scalable model in the media and eCommerce Industry.
This Digital News Company is Represented by:
WebsiteClosers.com
Technology, Internet & eCommerce Business Brokers
WC 3571