Website Closers® presents the opportunity to own two unique, distinctive, and quite lucrative eCommerce Brands (aka Amazon FBA Businesses). One is an Amazon Best Seller for gun slings and archery wrist slings, while the second markets uniquely designed wine openers. With the majority of sales happening on Amazon, the two brands have amassed a tremendous level of revenue. The company has found a highly receptive market for both niche brands in both the B2C and wholesale markets and they are experiencing steady growth in sales year over year.
Both brands have unique scale opportunities. That includes an increased focus on B2B sales by targeting wholesale channels such as wineries, sporting goods stores and gun stores, and by launching additional products, since the brand now has an additional 54 SKUs ready to launch. Advanced digital marketing techniques could also boost traffic to both sites.
The company was launched six years ago to market products in the niche fields of gun and wine accessories. These were products that the owner personally enjoyed using and felt others would as well. Their products are sourced in China although all their patented wine openers are exclusive to this company, which has an agreement in place with the manufacturer. The wine openers also have a higher average order value of $39.56, compared to the gun slings, which have an AOV of $17.99.
The paracord slings remain their top seller, or 55% of all sales, while the wine openers represent 38% of sales.
The company has developed a line of 88 SKUs, which include 18 wine openers and 70-gun slings. The company now has 6 patents and 4 trademarks on these products. While sales are mainly on their Amazon platform, they have also started to see a healthy rise in sales on their Shopify store, and they now utilize Shopify to process all wholesale orders.
The brand now ships its products using Fulfilled By Amazon, although wholesale orders are shipped out of their warehouse. They tend to maintain up to $200,000+ in inventory, particularly during peak seasons. While sales remain steady throughout the year, both brands tend to see sharp increases in sales during the holiday season, and the wine opener in particular has become a popular holiday gift item. Sales have been extraordinarily strong on Amazon and the company has a 97% Positive Lifetime rating on the site.
Their loyal customer base has been highly enthusiastic about these products. The wine opener site enjoys 100% positive feedback based on 51 ratings, while the gun slings site has a 97% positive feedback score based on 269 ratings.
They have several top sellers on Amazon. Paracord Archery Wrist Slings have become a #1 Best Seller in Archery Wrist Slings, while the Paracord Gun Slings are a #2 Best Seller in that category. All the company’s Amazon SKUs are sold Prime.
Their highly effective marketing campaign has included using Amazon PPC on all accounts, and the use of social media posts on Facebook and Instagram for both brands.
With multiple websites that are doing well, this company is uniquely positioned for rapid growth. Scale opportunities include growing the company’s wholesale channels to different industries, including wineries, sporting goods stores, and gun stores. The company already has a strong start on this front.
The company could also expand its SKUs, launching additional patented wine opener designs that could include Football, Bullets, and a Wine Bottle.
The company could also boost its email marketing campaigns and social media accounts to attract more organic traffic, and with most sales now occurring in the U.S., the company could target more international sales by boosting its presence – and advertising – on Amazon’s European platforms.
The current ownership now works 10 hours per week on this business, with primary tasks that include making sure products stay ordered and are in stock. The company employs one contractor, a virtual assistant who helps with various projects.
There are no special skills needed to operate this business, which is a highly efficient automated businesses with minimal owner involvement.
However, the new owner would benefit by having about 3 months’ worth of inventory, or about $85,000 worth, as their initial level of working capital.
Both the gun and the wine industries are booming fields today on a global scale. They are worth billions in sales, and these two industries also help create a lot of sales for accessory products. This company recognized that and has demonstrated tremendous success finding a receptive audience for both their high-quality gun slings and their unique and beautifully crafted wine openers.
The fortunate buyer will get two thriving marketplaces for totally separate and distinct products, both receiving rave reviews from customers and enjoying steady sales year-round. There are opportunities to scale both sites, including through new digital marketing campaigns, diversification of the product line, and an increased emphasis on the wholesale market. With gun slings being very much a practical purchase and the wine openers a popular gift item, these two brands are likely to experience exponential growth in the years ahead.
