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Nutritional Supplements eCommerce Retailer Focused on the Seniors Demographic – 100% Website Sales – 30% Repeat Order Rate


This Online Retailer is an established brand name in a niche Nutritional Supplements category, boasting over 100,000 visitors per month to its Website, where all of its sales currently generate. This eCommerce company has a 30% Repeat Order Rate and exceptional, ongoing month over month growth. The company is a solid presence in the supplements industry, with favorable terms established with high quality suppliers. Scaling opportunities are wide open, with the Amazon marketplace still available, and the international market awaiting. With very little maintenance or experience, this could be a real gem for someone looking to jump into one of e-commerce’s hottest verticals.

The business concentrates on Natural Health/Vitamins for the senior market and has a laser-guided approach to its product offerings, all sold under a unique brand. Average Order Values are an impressive $130.

Work hours are light for this company. Current owners work 10-15 hours per week. Major daily tasks include shipping up to 200 orders per day, along with basic daily analysis of financials. All inventory is stocked in an 800 sq. ft. warehouse, and there is zero turnover for spoiled product.

Currently, paid ads are displayed on Bing and various other native ad networks, as well as PPC, and email campaigns. Working directly with an affiliate network has been highly successful, allowing owners to pay on a performance basis and requiring less work. The Website has a monthly visitor level of over 100,000.  New owners will inherit an email database of over 54,000, with an average repeat customer rate of 30%.

Scaling opportunities here are immense – the most obvious being the (as yet) untouched big fish, International expansion opportunities are another exciting brass ring. The business currently does zero SEO or social media, leaving a huge opportunity for someone who is willing to jump in and do some innovative marketing.

An established brand and multiple huge marketing opportunities make this a perfect opportunity to step into one of the most lucrative verticals in the e-commerce industry and to begin expansion opportunities immediately.

This Nutritional Supplements eCommerce Retailer Represented by:

Website Closers

Tech & Internet Business Brokers

Listing ID:  WC1077

Asking Price
$ 4,900,000
Cash Flow
$ 1,328,089
Gross Income
$ 6,722,780
Year Established