Website Closers presents an exciting opportunity to acquire a 4-year-old brand in the Health & Wellness Vertical, selling Nutritional Supplements and Protein Powders through a series of 54 high flying SKUs in a large variety of categories, including Keto Diet, Detox Support, Energy, Mood, Joint Support, Men’s Health, Bones and Joints, Cognitive Health, Digestion, Personal Health and Weight Control, where they currently hold a Best Seller Tag.
This eCommerce Retailer has created a system and team that efficiently and rapidly identifies product opportunities, creates new products and gets them to market quickly. The company’s growth rate is off the charts and on pace to set new goals each month through the balance of the year, and beyond. The business has doubled year over year and is on pace to double again next year.
The business has clean books and records prepared by a third party accountant. This business presents well and is ready for new ownership to take the reins and run. Ownership is very bullish on the brand and open to rolling equity and remaining involved with the right partners. The purpose for seeking an exit at this point is really to find a partner that can help him take chips off the table and grow the company for a great second exit down the road. While equity retention is not mandatory (seller is highly flexible on this), it is the preferred path.
Thanks to their diverse product line and category array, this internet retailer sees low seasonality across over 54 SKUs in a space that is increasinly moving online for both initial and recurring purchases. Most of this company’s products are offered on Amazon’s Subscribe & Save program. The brand is very well represented through high quality imaging, product descriptions and website landing pages. The company has a small support team that will come along with the new owner (if needed). Transition to new ownership will be seamless and efficient. Relocation to anywhere in the world is possible as no physical location is necessary. No previous experience with eCommerce is necessary for this business – everything will be trained after closing as part of the transition.
This company has built itself atop an easy to run, low overhead model requiring zero office and no warehouse overhead, eliminating the need to deal with large employee or office expenditures. Amazon’s Fulfilled by Amazon (FBA) program is utilized for all pick, pack, storage and shipping needs, reducing the need to deal with or ship products from its own warehouse.
In 2020, the US Market Size for Online Vitamin & Supplements Sales are $18.3 Billion with a 17.4% growth in eCommerce sales from 2015 to 2020 in this category. And even though the online segment is growing at this pace, Brick & Mortar sales of supplements are also growing. That being said, Vitamin and Nutritional Supplement Sales represent the largest sales category in the online consumer healthcare space – without any indication that it will slow down any time soon. And during the COVID-19 Pandemic, the sales of Supplements online have skyrocketed even more, making it difficult for retailers to stay in stock. It is believed that this trend of buying Vitamins and Supplements online will stick with more consumers as the Pandemic passes.
With a low necessary workload based on current sales, a new owner can choose to run the business as is, and reap the rewards, or to invest in the growth of the company, which primarily would be simply through adding new product lines, the acquisition of inventory to begin selling on other channels and internationally and the development of off Amazon opportunities. Situated for scale in a variety of ways, this collection is ready for expansion into almost any international channel and would be any easy addition to the Amazon Europe and Asian markets, wholesale brick & mortar, and even other segment-leading channels such as iHerb and Wal-mart.com. This is a potent, high margin investment that is ripe for the entrepreneur of almost any skill level to come in and take this business to the next level.
