WebsiteClosers® presents a growing Online Agency for Egg Donation and Surrogacy Services. The company serves an exclusive clientele of high-profile, high-earning individuals such as Hollywood celebrities, Silicon Valley professionals, Wall Street Professionals, and Real Estate Developers. They target these clients with their exceptional database of similarly high-profile egg donors that includes Professional Models and Ivy League Graduates.
Their egg donor service is their most popular revenue source, accounting for 95% of total sales at a price of $8,500. Their surrogate service, meanwhile, is priced at $25,000 per surrogate. This leads to an AOV of $9,325 and healthy 75% margins.
Their services also include personalized guidance to intended parents throughout their family-building journey, administrative and logistical coordination, and collaborations with agencies, fertility clinics, and legal professionals.
The company’s consumer base primarily consists of clients between the ages of 35 and 50, who are often in their peak earning years or at a stage where they are ready to start families. And the company is national in scope – an online resource that has the power to attract clients from regions all over the US, especially those with limited access to surrogacy and egg donation options.
As an aspiring parent may want a child at any point in the year, the brand has no seasonality to speak of.
Business Broker Takeaways
1. Healthy Organic Traffic. The brand’s satisfied clients often refer others to their services or provide client testimonials and donor success stories that act as valuable proprietary marketing assets. The company also has brochures, videos, and advertising content developed in-house, which they use to supplement their organic traffic.
The enthusiasm their clients have for the brand has allowed the company to grow primarily through word-of-mouth referrals, with minimal marketing efforts or ad spend.
2. Extensive Company Assets. Outside of their substantial marketing materials, the company boasts an extensive portfolio of brand assets. These include, but aren’t limited to, their curated database of egg donors and surrogates, their trademarked name and logo, their operational frameworks, website, and digital assets.
The agency also has unique legal agreements, contracts, and templates developed for clients and donors alike, which ensure compliance and protect the business. These assets will offer a buyer an excellent foundation to work with and build upon post-purchase.
3. Strong Client Retention. Many clients stay with them until they can successfully have a child, making for a strong retention rate. Additionally, many clients return for additional cycles if they’re interested in having other children or working with a second egg donor.
This leads to their estimated client LTV falling between $50,000 and $100,000.
Scale Opportunities
There is a wealth of scale opportunities available to this agency, which, if correctly implemented, can quickly take them to the next level of growth.
The easiest low-hanging fruit would involve the pricing of their services. The agency’s prices are currently below market standard, with some of their less exclusive competitors already charging a higher amount. By raising their prices, a buyer could see a quick increase in profit soon after purchase.
From there, a buyer could improve the agency’s offerings by diversifying their services and offering custom packages, which could include additional services like expedited matches or comprehensive consultations.
They could also roll out a subscription-based access membership model, which would give them a steady flow of recurring revenue from clients who are with the brand for prolonged periods of time.
The company could further improve their services by expanding their database to include new egg donors and increasing their fertility clinic partnerships. They could then invest in additional advertising efforts such as digital marketing or a stronger referral network, boosting their publicity.
Additional marketing efforts would also allow them to more easily pursue international expansion, targeting a valuable consumer base of clients that prefer the legal protections, advanced medical facilities, and large pool of qualified donors that are available in the US.
Conclusion
This agency excels in providing high-quality services tailored to their clients’ unique needs, giving them access to a lucrative consumer base. With the global surrogacy market thriving, the company is in an excellent position to grow.
