WebsiteClosers® presents a high-growth Powdered Supplements eCommerce Brand operating at the intersection of Functional Wellness and Adaptogenic Nutrition, with a specialty in clean-label, science-backed supplements in powder form. This digitally native brand is carving out a strong position in the wellness sector by offering organic, non-GMO products that promote hydration, immune function, energy, and cognitive clarity—core health priorities for today’s increasingly wellness-conscious consumer.
Business Model
With over three years of profitable operations, the company leverages a dual-channel revenue model consisting of Direct-to-Consumer (DTC) website sales and Amazon FBA. Amazon currently accounts for approximately 50% of total revenue, with the remaining portion driven by a proprietary Shopify website that supports both one-time purchases and subscriptions. The company has built strong traction with its hero SKUs, including high-converting product bundles that drive an Average Order Value (AOV) of $103 on its DTC platform.
The brand’s customer base is primarily composed of health-focused consumers aged 25–45, with top-performing products geared toward daily wellness routines. A growing base of over 2,000 Amazon subscribers and a Repeat Purchase Rate of 40% signal the effectiveness of the company’s value proposition and customer retention infrastructure.
Digital Marketing & Traffic
Customer acquisition is powered by a combination of paid media, SEO, email marketing, and organic engagement. The brand utilizes optimized digital funnels and a well-segmented email automation strategy to drive repeat business and upsell bundles. High-value keywords in the clean supplement, hydration, and immunity verticals contribute to organic visibility, while retargeting campaigns and influencer collaborations support conversion and brand equity.
The brand’s strong foothold in the health and wellness niche is enhanced by authentic branding, educational content, and a loyal customer base that actively engages with its messaging. Upcoming launches in mushroom-based coffee alternatives and superfood protein blends are expected to capture emerging trends and boost both traffic and order volume.
Operations
The business is lean and scalable, with operational duties handled by a team of experienced contractors specializing in fulfillment, customer service, design, and marketing. Founders currently spend approximately 20 hours per week focused on strategic planning, product development, and supply chain oversight. Fulfillment is managed via Amazon FBA and third-party logistics (3PL), ensuring low overhead and high shipping efficiency.
Back-end systems include Shopify, Amazon Seller Central, Klaviyo for email, and integrated apps for customer support and inventory tracking. This infrastructure allows the business to scale without significant capital investment or additional personnel.
Growth Opportunities
Significant upside remains available for a new owner. The most immediate opportunities include expanding wholesale and B2B sales to national and boutique retail chains, increasing ad spend to scale DTC revenue, and leveraging untapped international markets through Amazon Global and localized Shopify storefronts. In addition, the brand is poised to capitalize on new product launches in trending health categories, further enhancing basket size and customer lifetime value.
Business Broker Takeaways
1. Scalable Infrastructure. The business is built with scalability in mind, supported by seasoned contractors and an asset-light model that minimizes overhead.
2. High Retention Metrics. A strong Repeat Purchase Rate and active subscription base indicate brand loyalty and recurring revenue potential.
3. Growth-Ready Product Pipeline. New SKUs in functional beverages and plant-based nutrition are set to fuel near-term growth and market expansion.
This is a compelling acquisition opportunity in a sector that continues to see explosive consumer demand. With a deeply loyal customer base, robust product margins, and operational systems built for scale, the company is ideally suited for both first-time acquirers and strategic buyers seeking to expand their footprint in the health and wellness category. A new owner can immediately leverage its established brand, subscription revenue, and proven product mix to accelerate growth and drive increased enterprise value in this multi-billion-dollar market.
