WebsiteClosers® presents a Private Label K-Beauty Skincare Brand that has served the U.S. market since 2017. The company is best known for Korean facial sheet masks, curated collections, gift sets, and complementary skincare products. More than $7 million has been invested in product development, branding, content, creative production, and customer acquisition, giving the business a well-developed foundation that would take a new brand years and significant capital to recreate.
Their leading product has received over 6,000 reviews, while the brand carries an NPS of 90. A focused product catalog, high customer satisfaction, established Amazon rankings, and exclusive manufacturing relationships have helped the company build a clear position in the K-Beauty market.
Business Model
The business follows a Private Label eCommerce model centered on affordable Korean skincare products. Their main items include everyday sheet masks, premium masks, two-step treatments, multi-mask collections, an overnight sleeping mask, a glow serum, and hand and foot care products. Customers often purchase the products for weekly self-care routines, gifting, or sharing with friends and family.
The company operates about 65 active Amazon listings, yet the underlying catalog remains simple. About 25 unique products form the basis of the business, with the remaining listings comprising bundles, collections, multipacks, and gift sets.
The company completed roughly 74,000 Amazon orders during the trailing 12 months, with an average order value of $18. Their customer base includes a mix of first-time shoppers and loyal buyers, supported by a 23% repeat purchase rate and more than 2,200 active subscribers. November and December are the busiest months, with sales during this period usually reaching four to five times the standard month because of holiday gifting demand.
Amazon FBA handles marketplace orders, while a direct-to-consumer Shopify store and several wholesale and online marketplace accounts provide added distribution. The company has built direct relationships with retail and wholesale buyers, including one newer retail account that plans to increase their store distribution during 2026. The business is also enrolled in Amazon Brand Registry and holds an active registered U.S. trademark.
Digital Marketing & Traffic
The company has earned more than 100,000 verified customer reviews with an average rating of 4.7 stars. Their Amazon listings convert at roughly 13.2% and hold the Featured Offer more than 90% of the time. Amazon advertising has produced an average return of about 2.5x over the latest 3-month period. The company has about 72,000 Instagram followers and 289,000 TikTok followers, as well as active accounts on Pinterest and YouTube. No active influencer or affiliate program is currently in place, leaving a clear opening for a buyer to work with skincare creators, beauty reviewers, and affiliate publishers.
Operations
The company runs virtually with no office, owned warehouse, or full-time employees. A California 3PL handles storage, kitting, bundle assembly, DTC orders, Wholesale fulfillment, and Amazon FBA preparation. Amazon handles final delivery for marketplace orders.
An outside advertising agency manages Amazon campaigns, while a part-time remote contractor supports routine operations. Owner involvement is limited to a few hours per month and mainly covers inventory planning, advertising oversight, listing review, and communication with vendors.
Inventory is typically ordered twice a year due to overseas production lead times and the large Q4 sales period. The company stores most of its inventory at the 3PL and ships stock to Amazon in planned waves. This reduces FBA storage pressure while keeping the leading products available.
Business Broker Takeaways
1. Established Customer Trust. More than 100,000 verified reviews, a 4.7-star rating, an NPS of 90, and a 1.5% refund rate show strong satisfaction and product acceptance.
2. Ready Product Pipeline. A full skincare regimen is complete, while children’s and men’s mask lines provide another 6 to 8 planned SKUs for future launch. The business has no full-time employees or owned facilities, while advertising, fulfillment, kitting, and routine operations are handled by outside partners.
3. Large Owned Audience. More than 2,200 subscribers, 72,000 Instagram followers, and 289,000 TikTok followers provide a built-in customer and marketing base.
Growth Opportunities
A complete skincare regimen has already been developed and is ready for a future owner to take into production. The lineup covers facial cleansers, toners, serums, moisturizers, facial oils, lip masks, overnight masks, eye cream, pimple patches, and hair masks. The formulations, branding work, packaging ideas, and creative direction have already been prepared, saving the buyer much of the early product development work.
Children’s and men’s sheet mask lines are also under development, with about 6 to 8 starting SKUs planned between the two categories. These products can be sold as single treatments, multipacks, collections, and gift sets using the company’s existing product model. A 2027 launch would give the buyer enough time for manufacturing, inventory planning, marketplace setup, advertising, and ranking development.
TikTok Shop, direct website sales, subscriptions, wholesale, retail, and international markets remain lightly developed. Most channels outside Amazon currently receive little to no paid marketing. The buyer could also use the company’s large social audience to introduce live shopping, creator partnerships, user-generated content, and limited product drops.
The 2,200+ subscriber base provides room for subscription bundles, monthly routines, product cross-selling, loyalty offers, and seasonal boxes. A buyer with other beauty brands could also introduce related products to this customer base or add the company’s products to a wider skincare portfolio.
A catalog-wide price increase introduced in May 2026 should support margins as the new pricing continues across future periods. The recent product review also removed weaker items and centered the catalog on faster-moving products, reducing unnecessary complexity and helping the company maintain a cleaner inventory position.
Summary
This acquisition offers a buyer an established K-Beauty brand with exclusive products, top Amazon rankings, over 100,000 reviews, and a simple structure. It includes the registered trademark, Amazon account, website, marketplace and wholesale relationships, social media accounts, subscription base, product formulas, supplier network, brand and design guides, and a large library of visual content. The skincare and mask lines provide a clear expansion path, while the current business runs with limited owner involvement.
CODE NAME: Project Fresh Face
