WebsiteClosers® presents a Proprietary Sports Intelligence Business that has built their own research engine and turned it into a growing subscription brand for sports fans who want data behind every decision. Operating publicly since 2022, the platform now covers 8 leagues and draws on more than 25 years of historical sports data. Over the past year, active recurring subscribers grew 36%, monthly recurring revenue reached $5,518, and published results remain under active independent CPA verification.
Business Model
The business offers premium sports intelligence via VIP memberships with daily, weekend, monthly, and yearly plans, with the monthly plan as the most popular choice. Their engine searches historical game, team, player, and betting-market data for patterns, tests them against current conditions, and sorts recommendations into 3 confidence tiers. Each tier is tied to systems with undefeated historical records, ranging from 6 to 11 wins up to 18 or more. Since 2023, 4,870 published picks have produced +483.97 net units, with top-tier picks hitting 71.2% in the NBA and 62.4% in college basketball. Over the last 12 months, the company processed 1,352 orders from 197 paying customers, with an average customer spend of $354 per customer and an average order value of $55.41. Daily passes work as an entry point, with 36% to 40% of daily buyers later moving to a subscription.
Digital Marketing & Traffic
Customer acquisition is driven mainly by owned audiences and organic channels, not paid ads. An email list of 19,112 subscribers receives daily insights and VIP offers, while a trust-based funnel uses publicly tracked results, free resources, and educational content to move visitors toward paid plans. Three automated free-to-play contests bring people back to the site daily, with company-funded prizes of up to $5,000 plus 30 days of VIP access for a 21-pick winning streak. Website traffic averages 1,444 monthly visitors, up 11% year over year, while page views climbed 61%. An Instagram audience of about 1,250 followers, an SEO-focused blog, and VIP text alerts round out the mix.
Operations
The company runs lean and debt-free, with no inventory and low working capital needs, mostly covering hosting, data feeds, software, marketing, and contest prizes. Billing, member access, contest entries, standings, and much of the research workflow are automated. The founder spends about 25 to 35 hours per week overseeing operations, with most of that time going to final pick review and approval. A part-time web developer works 10 to 15 hours per week at $300 per week, and a project-based data scientist operates under an NDA with IP assignment terms. Support needs are light, with fewer than five customer inquiries a day, and the business has never faced a processor hold or regulatory inquiry.
Growth Opportunities
A buyer has 2 clear paths to scale, which are to grow the consumer subscription business and commercialize the intelligence engine behind it. Converting more of the email list via email marketing, launching a mobile app, testing paid ads, and activating the existing affiliate software would bring more members into the funnel. A natural-language AI sports research assistant is close to launch, player intelligence is already running for NFL players, and prediction-market intelligence has been tested successfully on live data. Enterprise and API licensing to sports media, fantasy, and data providers could open new revenue lines. Recent WNBA and CFL coverage also helps soften the summer slowdown.
Business Broker Takeaways
1. Transparent, Verified Track Record. Public results, CPA verification, and upcoming timestamped pick slips give this brand a level of trust that many competitors cannot match.
2. Proprietary Technology. The intelligence engine, source code, historical databases, and research libraries all transfer with sale. The platform can add new sports without rebuilding the core.
3. Strategic Location and Operations. The business operates with streamlined processes and has a strategic plan to mitigate seasonal fluctuations by expanding its coverage into new sports markets like the WNBA and CFL.
Summary
This acquisition offers a chance to own a proprietary sports intelligence platform with a verified track record, a growing base of recurring subscribers, and room to expand into apps, AI tools, and enterprise data. With lean operations, low overhead, and a team willing to stay, this business is well positioned for growth under new ownership.
