WebsiteClosers® presents an SBA Pre-Qualified Digital Marketing Agency that has carved out a niche for itself over the past 12 years. This business excels in crafting bespoke digital marketing programs tailored to meet the unique needs of its clients. Its comprehensive suite of services includes Search Engine Optimization (SEO), Google Ads, Google LSA Ads, Social Media Ads, and Social Media Posting, with a recent focus on website development being minimal.
SBA Financing
This is an SBA-prequalified business! It means that our lending partners have thoroughly reviewed this business and approved it for SBA financing, allowing a qualified buyer to step in with just a 10% down payment, with the balance amortized over 10 years at highly competitive interest rates.
Business Model
The agency’s services include SEO, paid search through Google Ads and Local Services Ads, paid social, social media posting and account management, content creation, and website development. Ongoing SEO, Google Ads, and social ad management are billed monthly, giving the business recurring income and keeping a team close to each account. Website development has been pulled back in recent years, though custom builds and site changes are still handled when clients ask for them. For a contractor or law firm, one more signed project or case can mean real money, giving these clients good reason to keep their search and ad programs running. The sale includes two domains, with the second redirecting to the main site.
Digital Marketing & Traffic
New clients have come mainly from SEO, supported by link building and content creation, along with referrals and long-standing relationships. The agency’s mobile-friendly website averages about 120 monthly visitors and includes a blog, though it is not updated daily. Their own social media activity has been light, and while the agency has run Facebook ads for themselves in the past, they are not running any today. There is no remarketing, no email database, and no affiliate program in place, which leaves every one of these channels open for a buyer to put to work.
Operations
The owner spends about 15 hours a week on the business and is selling to free up time for two unrelated companies and a new venture. Those hours go to handing off projects, working on SEO and ad campaigns, getting ready for client meetings, and taking client video calls.
The project manager is the main point of contact for clients. This role covers website development and updates, content creation, server issues, newsletters, content approvals, and client calls. Larger development projects go to an outsourced developer, who also handles website issues the project manager cannot fix.
The business runs fully remotely with no office required. Staff do not need special training, and the owner has no skills that cannot be passed on. A buyer will need good client retention skills and should be ready to lead meetings and calls, or have a team member who can.
Growth Opportunities
The owner’s own plan for growth would be to run Google Ads and social media ads for the agency on a regular basis. Paid campaigns and remarketing behind the agency’s brand would bring in more leads than SEO alone. A structured sales process and an email database would help turn those leads into signed clients and keep past inquiries warm. Current accounts can also grow through bundled marketing packages, added social media management, and bringing website builds back as an active offering. A referral program could reward the clients who already recommend the agency, and a buyer could take the team’s experience with contractors and law firms into other service industries and parts of the country.
Business Broker Takeaways
1. Buyer-Friendly Transition Support. The current owner is dedicated to a smooth transition and is willing to remain involved post-acquisition to ensure client comfort and provide training on existing campaigns, processes, and procedures. Additionally, the project manager, who plays a crucial role in maintaining client relations, is recommended to stay on, especially to support local clients.
2. Loyal Client Base. Quick access, regular communication, and a habit of going above and beyond have kept clients with the agency for long periods.
3. Lean, Remote Operation. A project manager and outsourced developer carry the daily work, so the business runs on part-time owner hours with no office or large payroll.
