WebsiteClosers® presents an SBA Prequalified Digital Media & Content Marketing Agency that has solidified its presence in the content marketing and targeted advertising sectors across key industries. Established over 15 years ago, this company has become a leading brand in Florida, particularly in the Agriculture and Health & Medical fields. And a strong 85% recurring revenue rate offering services like Digital Content Creation, Ad Placement, Agriculture Publishing, Health News, Website Development, Hosting Maintenance Services, Blogging, Onsite & Offsite SEO, and more. Among its popular publications are a leading agricultural news magazine and a health-focused monthly magazine endorsed by significant local associations.
This is an SBA-prequalified business! This means that our lending partners have thoroughly reviewed this business and initially approved it for SBA Financing, allowing a qualified buyer to step in with a small 10% down payment, with the balance amortized over ten years.
With a huge digital presence, the company attracts thousands of monthly visitors across its various domains and has built a substantial email subscriber base in both the Agriculture and Healthcare sectors. The company’s inflow mostly comes from digital content and ad placements, with a few other income sources in the mix too.
A key strength of this business is its high client retention rate, attributed to the exceptional quality of service rather than personal relationships, which underscores its solid reputation in the industry. The business employs a team of skilled professionals, including full-time editors and digital directors, supported by freelance writers and social media creators, ensuring flexibility and expertise in service delivery. With the current owner willing to remain involved during a smooth transition for up to 180 days, this opportunity offers a scalable platform for a motivated buyer to expand into a high-performing, multi-channel media business.
The company is poised for growth with numerous opportunities available, such as expanding its content marketing services, increasing the frequency of its e-newsletters, and enhancing its outbound marketing efforts. Despite local and national competition, the brand distinguishes itself with its niche focus and high recurring revenue, which constitutes 85% of its annual sales volume. To significantly increase profits, a new buyer could change some of their key strategies, such as partnering with a sales team to secure larger contracts with increased budgets. A new buyer aiming for scalability might consider using technology to expedite delivery times, thereby boosting client numbers. This business is straightforward and offers proven strategic growth for someone who understands content-driven media and is ready to take it to the next level.
Business Broker Takeaways
1. Strategic Growth Potential. The business setup is simple and run by a small team that covers content, ad sales, and digital services. A buyer can add more staff or move into new markets to boost sales further.
2. Recurring Revenue Model. This business has been around for 15 years and earns 85% of their income from repeat customers. Their long-term clients help keep the income steady, giving a new owner a reliable base to count on.
3. Owner Transition Support. The current owner is planning an exit due to age but is committed to ensuring a smooth transition by staying on for 90 to 180 days post-acquisition, providing valuable continuity and support during the handover process.
Company Summary
This media company, located in Central Florida, is a well-established brand in the content marketing and targeted advertising sectors. It has strategically positioned itself in the Agriculture and Health & Medical industries, offering a diverse range of services including digital content creation, ad placement, and print publications. With a focus on delivering high-quality content, the business employs a team of dedicated professionals, including a full-time managing editor and digital director, complemented by skilled freelance writers and social media creators. This team structure ensures a dynamic and adaptable approach to content delivery, meeting the ever-evolving needs of its client base.
The company’s operational model is supported by a mix of full-time employees and third-party contractors, which optimizes flexibility and expertise while keeping overhead costs manageable. The delivery services are expertly handled by DLS contracted delivery, ensuring timely and efficient distribution of print material. The business also benefits from a robust freelance network, which includes six writers and two social media creators, allowing it to scale services as needed without the burden of additional full-time staff.
Future growth prospects for the company include expanding its content marketing services and exploring new niche markets. By leveraging its digital readership and increasing the frequency of e-newsletters, the business can enhance its engagement with audiences and drive further revenue growth. Additionally, the company is well-positioned to capitalize on its established reputation and market presence by expanding outbound marketing efforts, utilizing CRM tools, and engaging in B2B social media strategies. These initiatives present compelling opportunities for a new owner to further develop and expand the brand’s reach in the thriving Florida market.
